Tell the truth about the struggle

Founders often learn to present confidence. This can help them recruit, sell, and explain the vision. It becomes dangerous when they use the same performance to avoid their own feelings.

Fear, frustration, joy, and disappointment affect decisions. Pretending otherwise does not remove their effect. Speak honestly with people you trust.

Ask for help in concrete terms. Describe the problem and the support you need. Other people cannot help with a struggle that you conceal behind a successful appearance.

You do not need to share every difficulty with everyone. Choose the right setting and the right people. The purpose is honest support, not public exposure.