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A startup searches for a business model that can repeat, grow, and produce profit.
Ambition becomes real through the strongest action you can take with your present means.
Your capacity to learn matters more than your starting knowledge.
An environment becomes harmful when it repeatedly diverts effort from customers and useful work.
A company connects a team to a market through a problem that matters.
The value lies in making an idea work for real people.
Build something useful, then keep raising the standard.
Care means understanding the person and taking useful action.
A market description becomes useful when it tells you whom to contact next.
A good sale helps the buyer obtain something they value.
Money lets the company keep promises and choose its next action.
A funding round needs an operating purpose, not only a desired amount.
A cofounder relationship needs evidence of trust, not only a useful combination of skills.
A hire should solve a defined need, not make the company look more successful.
A mission becomes useful when it helps people decide what deserves their effort.
The team needs a decision, not permanent agreement about every possible decision.
Do not delegate a mystery and then expect to recognize excellent work.