Detail of An African Lyre Player (recto) by Unknown artist. An African musician in white clothing stands holding a bowl lyre in an Indian album painting.

Match the problem to your capacity to learn

Choose work that can hold your attention through a long period of difficulty.

A promising market does not make every team suitable for it. Your skills, interests, relationships, and tolerance for difficulty affect what you can build. A problem that engages one founder can bore another.

Consider the knowledge you already have and the knowledge you must develop. The work should make that learning worthwhile. Your starting ability is not a permanent limit, but continued learning requires commitment.

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