Review the evidence each week

Record your work, meetings, messages, and distractions during a normal week. Compare the time used with the value created. This can reveal a gap between your stated priorities and your actual behavior.

Use a simple review:

• State the question that the week’s work was meant to answer.
• Record the action or offer that you tested.
• Describe what customers actually did.
• Separate that observation from your explanation of it.
• Identify what remains uncertain.
• Choose the next useful action and a short deadline.

Keep evidence that contradicts your expectation. It may be the most useful result of the week. Change the next action when the evidence requires it.