Think from basic facts

An existing business model contains choices as well as necessities. Break it into its basic parts. Ask what the customer needs, what the work requires, and which constraints actually apply. Then examine the assumptions that connect those facts.

A familiar method can seem inevitable because everyone uses it. That does not make it the only method. Recombining basic elements can reveal a different cost structure, experience, or distribution method. The result still needs a test.

Do not confuse a minor difference with a reason to switch. A new feature must create enough value to overcome the customer’s existing habits and alternatives. The relevant comparison is the customer’s experience. Your effort alone does not establish an advantage.