NBC's First Interview with Steve Jobs - www.NBCUniversalArchives.com

Transcript

Machine transcript in the original language. It may contain errors. Select a timestamp to play that moment.

1. 0:00

   This is a major new market that we think this technology is going to create, the market of the personal office system.

2. 0:07

   And while the market is very, very large, we feel, we want to go step by step and make sure those first installations are very well supported.

3. 0:16

   We get the feedback from those customers and gradually we'll broaden that distribution as demand for the product, or excuse me, as supply for the product continues to grow.

4. 0:27

   Tell us about the mouse. What role does this play?

5. 0:30

   of special keys on the keyboard

6. 0:32

   and making the keyboard larger and larger and larger

7. 0:35

   to put a special key for everything.

8. 0:37

   By simply using the mouse,

9. 0:39

   the user can move an arrow around on the screen

10. 0:41

    and simply point to English words and point to pictures

11. 0:44

    and move things around, select things,

12. 0:47

    and exchange information between applications

13. 0:49

    all through this very simple device.

14. 0:51

    And so what we've done is eliminated

15. 0:53

    a vast body of knowledge that one has to know

16. 0:55

    in order to use this computer.