Seybold NY 98
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Transcript
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Good morning. It's a pleasure to join you this morning.
The Seaboard experience is unique in all of the high-tech industry.
There is, and always has been, an amazing feeling of community here.
There's a strong sense of purpose and direction.
When you come to Seaboard, you get the feeling that users are still driving this industry,
because in fact, you are.
It's because of the power of this community that Steve Jobs is our keynote speaker this
morning.
Many of you remember that Steve took the stage at Seaboard in San Francisco last September
to report his word on the state of Apple.
And he promised then to return to you at this event in New York to report again on Apple's
progress.
I'm here to introduce Steve.
hardly seems necessary given who he is and all who we all are. All of us know
who Steve Jobs is. A revolutionary, an icon, a leader. All of these words have
been used to describe him. The word I use is technologies. Steve believes in the
societal benefits of technology.
I share that fundamental belief, as I suspect you do as well.
I appreciate all that Steve has done over many years to spread that belief in
technology to millions of people around the world.
Millions of people for whom computing seemed more approachable with a computer
that smiled at them.
Some people credit Steve Jobs with leading the desktop revolution.
Another generation first heard of him when they saw Toy Story.
Still others hope he can orchestrate the recovery of one of America's most beloved brands.
And who knows what lies yet ahead for this guy.
I mean really, he's still pretty young as industry icons go.
Regardless of which part of his public life you are best acquainted,
I'm sure that you'll all agree that Apple's current ad campaign
reflects a common thread in all of what Steve Jobs is about.
At the end of the day, I suspect that Steve Jobs would be most satisfied
if he found that he'd gotten all of us to think different.
Here's to the crazy ones.
The misfits.
The rebels.
The troublemakers.
The round pegs in the square holes.
The ones who see things differently.
They're not fond of rules, and they have no respect for the status quo.
You can quote them, disagree with them, glorify or vilify them.
But the only thing you can't do is ignore them.
Because they change things.
They push the human race forward.
And while some may see them as the crazy ones, we see genius.
Because the people who are crazy enough to think they can change the world are the ones who do.
Some people think the Pentium 2 is the fastest processor in the world.
Not quite.
The chip inside every new Power Macintosh G3 is up to twice as fast.
Apple Computer would like to apologize for toasting the Pentium 2 processor in public.
But the fact remains, the chip inside every new Power Macintosh G3 is up to twice as fast.
So, that's ColorSync.
Web objects.
Web objects is fundamentally a dynamic publishing technology for the Internet.
We're doing really, really well with it.
It's fundamentally sort of just in time, just for me publishing.
where you can create web pages on the fly
that are dynamically tailored for the exact situation
that they're being requested for.
Some of the new customers are Adobe themselves,
AOL's using this stuff, BBC, Daniel's Printing,
which is a huge financial printer here on the East Coast.
A lot of ad agencies, Seabold.
You can go see the stuff actually in Apple's booth today.
Seabold's using this for all of their web publishing
for their documents, which is a huge thing.
A lot of new customers here.
And this is Siebold's online site.
And again, here's an example of how they're using WebObjects
to manage the article database that they've got
and distribute these out for peer review and for publishing.
Here's the BBC.
All the BBC News stuff is being generated by WebObjects
on the server side.
It's worth checking this stuff out.
We don't have time to go into detail on it today,
but it's very, very significant technology.
And one of the things we are announcing today
is that Apple has formed a consulting group
specifically around WebObjects
to target the publishing market,
and that is up and running today,
and we have over 300 alliance partners
to bring to bear that have apps already built today
in WebObjects.
So if you're interested,
go check this out at the Apple booth.
This stuff also runs cross-platform.
AppleScript.
AppleScript, you saw the plug-in for Illustrator 7.
We're distributing a publishing solutions CD-ROM
with five years' worth of AppleScript wisdom on it.
You can see FaceSpan, which is the interface builder
for AppleScript, the new version 3.0 in the booth.
We've got ColorSync and AppleScript integrated together,
and we are also going to be having native AppleScript
in the next release of the Mac OS coming out later this year
called Allegro, and it's a speed demon.
And so we believe in AppleScript.
It's this wonderful object-oriented scripting language
that's easy enough for mere mortals,
and we think it's really important,
and we're doing a lot to improve it,
both in its speed and its capabilities,
and get it further integrated into the rest of the system.
And lastly, in the software technologies,
I'd like to talk about QuickTime.
We think QuickTime's a really big deal,
and we have QuickTime 3 that is now just about ready to ship.
What is QuickTime about?
We are moving into the era of digital video.
And as we move into this era, it's a mess.
We've got standards coming out our ears.
We've got a standard for digital video discs, DVDs.
We've got a different standard for digital television,
as a matter of fact, multiple ones.
We've got a different standard for digital camcorders,
Camcorders, the digital video standard,
that you can buy camcorders now today with.
We've got different standards for the internet.
We've got different standards for the videos we put on CD-ROMs and games.