Steve Jobs at MacWorld 2003 (Full Keynote) | AppleArchivesPro

Transcript

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   Good morning.

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   What a beautiful San Francisco day to start the year with.

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   And boy are we going to start the year here at Macworld today.

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   we've got two Macworlds worth of stuff for you today.

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   So we're going to talk a little faster

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   and try not to keep you here too long.

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   Also, I want to let you know,

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   as you know, we stream our keynotes, MPEG-4 streams.

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   This will be the largest MPEG-4 streaming event ever.

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    We already have over 50,000 streams

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    at up to 250 kilobits per second each.

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    We have over 130 countries streaming this event live, including a stream going into the Vatican.

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    With a little help from our friends, everything will work today.

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    So let's get started.

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    First, I've got some updates for you.

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    Our switcher campaign.

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    We started this last summer.

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    Hopefully you've seen a few of these people in television and print.

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    and their own websites.

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    And we set up a website called apple.com switch,

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    which told people why to switch and how to switch in a lot of detail.

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    And guess how many people have visited this site since last summer?

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    We've had 7.8 million unique visitors to this site.

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    But what's even better than this is we can tell what kind of computer they're running when they come in.

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    68% of them are running Windows.

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    So if you do the math, that's over 5 million people running Windows coming into the site

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    to check out why they ought to switch.

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    And we've added a new word to the vocabulary for what a lot of people are doing.

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    So the Switcher campaign has been one of the best ad campaigns we've ever, ever run.

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    Next up, Apple retail stores.

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    We opened our first Apple retail store 20 months ago, just 20 months ago, and we now

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    have 51 stores all across America.

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    Now this is where people live that buy personal computers in America.

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    So that's exactly where we put our 51 stores.

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    And now 85 million people in America live within 15 miles of an Apple store.

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    85 million people.

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    Let me show you two stores.

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    This is our SoHo store in New York.

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    It's really outstanding.

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    Matter of fact, it's a hundred year old post office.

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    A hundred year old post office.

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    The post office is still in the back.

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    And a hundred years ago, they named it Station A, just anticipating that we could come along.

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    So this is the inside of the store.

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    It's got a great skylight and these wonderful glass stairs.

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    It's one of the best buying experiences in the world.

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    And we feel very proud when people walk into the store with all of the Mac geniuses and

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    the buying experience that they have there.

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    So this is Apple Soho.

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    This is our most popular store in LA.

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    It's in an outdoor mall called The Grove.

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    It just opened this fall.

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    It's a fantastic store.

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    You can tell we're not shy about using our logo.

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    And inside it's also very, very wonderful.

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    It's got a giant genius bar, tons of software.

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    And this store does extremely well.

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    So we have 51 stores.

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    Now, what were our revenues last quarter?

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    We've heard, you know, we did the quarter that ended in September,

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    we had our first $100 million quarter in our retail stores.

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    But during the Christmas quarter,

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    we heard a lot of stories about retailing being difficult.

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    And I'm very pleased to report that we were right on target

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    with our retail stores for the quarter ending last month,

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    $148 million.

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    But even more gratifying, in our retail stores,

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    50% of the computers we sell are to Windows switchers.

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    So, our mission was to go after the other 95% of the people that don't own a Mac, put

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    our stores in high traffic locations and ambush them.

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    And it's working.

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    This is an example of a larger sale that we made a few months ago.

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    A family was buying four computers to switch their entire household.

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    We had a lot of visitors to our stores.

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    I'm just going to take last month, the month of December.

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    How many people visited our 51 stores in the month of December?

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    1.4 million.

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    people. Now just to put that in perspective, that's equivalent to 20 Mac

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    worlds last month alone. That's what these stores are doing for us.

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    So that's the update on Apple retail stores. We could not be happier and I

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    hope that we've won over some of the critics who when we opened our first

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    store said we would most certainly fail. Next up, 10 for teachers. We started this

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    program about four months ago because we want to get Mac OS X in the hands of teachers across

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    America. They are our greatest advocates because they know kids learn best on a Mac. And sometimes

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    their districts are slow about upgrading them to 10. We want to get 10 in their hands without

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    delay and that's what we've done. If they come to our website and register, we will send them a free

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    copy of Mac OS X and in the last four months, 290,000 copies of Mac OS X have been sent out to

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    teachers around America. The program, the program expired on December 31st, but we are extending it

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    to the end of this quarter, so if you know any teachers who don't yet have 10, tell them to come

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    to our website and get their free copy. So that is 10 for teachers. Next, iCal and iSync. These are

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    two wonderful apps and last week we went ahead and updated them both. iCal to 1.0.2 and iSync to 1.0.

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    iCal has been an unabashed hit. There have been over 1.1 million copies downloaded so far since

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    we released it last summer. iCal lets you put all the calendars of your life in one place.

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    But the most important feature of iCal is it lets you publish your calendars and anyone over the

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    The internet can subscribe to them and they will be updated whenever you update your calendar.

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    So I can subscribe to people's calendars off the internet and they will be updated when

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    the originators update their calendars.

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    There are now websites devoted to hosting iCal calendars.

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    iCalShare has over 750 iCal calendars that you can go out and subscribe to.

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     It's wonderful.

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     Football, sports of any kind, rock band concert tours, you name it.

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     Matter of fact, they have so many calendars, they've even made a Sherlock channel.

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     So you can find stuff.

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     You can type in football and get all the football calendars, as an example.

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     iCal 1.0.2 fixes some bugs, dramatically improves some performance.

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     If you haven't already gotten it, I'd suggest you go free download apple.com.

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     iSync.

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     iSync was a public beta.

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     We think iSync is a really important strategic application for us

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     because it allows you to synchronize the address, books, and calendar on your Mac

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     with your portable devices, your iPod, your cell phones, your palms,

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     and other Macs if you're a .Mac subscriber.

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     And with one button click, boom, everything's auto-synced.

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     And iSync went 1.0 last week.

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     This is a stellar product.

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     If you haven't tried it, it's a free download on Apple.com.

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     And you'll be hearing a lot more about these two apps this coming year.

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     Next, .Mac.

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     .Mac is a collection of amazing Internet services.

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     Mac.com email, iDisk, 100 megabytes of Internet storage,