Steve Jobs introduces iTunes Music Store - Apple Special Event 2003

Transcript

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   the

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   we're here this morning

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   to talk about music

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   so let's get started

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   first thing we want to cover

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   is the ipod

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   the ipod's amazing these new third generation ipod's you know there's

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   there is thin as two cd jewel cases

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   back-to-back

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    amazing

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    and they have a dock

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    which makes it even more convenient to charge them and sync them with your mac

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    they're fantastic products and you know we start off with a thousand songs in

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    your pocket

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    now we're up to ten thousand songs in your pocket

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    on the new forty gig iPods

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    we got three models 10

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    twenty and forty gig

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    starting at two hundred ninety nine dollars

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    an amazing product now we sold our millions iPod

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    the end of last June

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    and last quarter we just reported yesterday

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    we sold three hundred and thirty six

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    thousand iPods in one quarter

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    that is two and a half ipod sold every minute

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    twenty four hours a day seven days a week last week

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    so that puts us at one point four million ipods sold to date

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    and we're really really proud of that

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    what is ipod market share

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    well the latest data is for july and august and so

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    the percent of the market share that ipod has a all mp3 players even these

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    flash based ones itself for fifty dollars right of all mp3 plate players

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    sold in july and august

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    ipods unit market share is thirty one percent

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    it is number one

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    its revenue market share

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    is fifty six percent over half the dollars

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    it is number one is the number one mp3 player in the world in both units and

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    revenues

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    so that's ipod now today we're gonna make it even

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    we've got some new features to announce

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    for dockable ipods what's a dockable ipod dockable ipod is an ipod that

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    slips in the dock

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    it's got a connector on the bottom

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    and as you'll see these new features need that connector

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    so the first new feature it's the most requests

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    that the most heavily requested new feature we've ever

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    had on an ipod which is voice recording

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    new ipods are going to do voice or the the dockable ipods are going to do voice

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    recording

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    and they're going to do it because of an accessory developed by belkin and some new software developed by apple

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    the accessory is a forty nine dollar microphone and speaker

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    that pops right into the top of your ipod like this

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    and the new software we've written does voice recording

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    very very easy

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    you can do your voice recording it stores them like this

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    it automatically syncs them

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    into a new version of itunes that we're gonna talk about in a minute

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    when you dock your ipod it just works seamlessly

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    and you can record up to six hundred and seventy hours

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    on the forty gigabyte ipod a little less on the other two

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    so that's almost four weeks of voice recording we think that's going to keep

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    everybody pretty happy

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    the second new feature for these dockable ipods

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    is photo storage we've gotten tons requests for this as well

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    people said

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    i've got my digital camera i've got my ipod

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    uh... the ipods got this giant hard disk in it

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    my digital cameras got this teeny weeny flash card and when it's full why can't

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    I put it into the hard disk on my iPod and then go on taking pictures.

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    Well, that's what we're going to let you do.

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    Again, a Belkin accessory, $99, accepts almost all the flashcards,

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    plugs into the connector on the bottom of the dockable iPods

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    and lets you upload your cards right into your iPod, import them,

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    imports all your photos, gives you rolls like this.

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    And when you dock your iPod, what happens?

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    It syncs them right into iPhoto, right where you want it.

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    So, photo storage, up to 20,000 photos that you can store on your iPod.

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    And there's a few other features, but we don't have time to go into the day.

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    These are the biggest two.

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    It's a software update iPod version 2.1.

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    It's for dockable iPods, and it's available today.

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    It's a free update at apple.com.

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    So if you have a dockable iPod, go get it, and you can do even more with your iPod.

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    Now, you might have seen that we're running some ads for iPod this quarter.

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    We're running them in print, we're running them in outdoor,

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    and we've gotten just a great reaction to them.

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    And last week, we even started running them on television.

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    And I would love to show you those TV ads now if you haven't seen them.

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    So let me show you the first one that's running currently.

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    Let's roll it.

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    Thank you to all our partners at Shiat for coming up with these great ads.

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    We love them and the response has been terrific.

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    Now we have a new one that's going to start running tonight that I would like to premiere for you all right now.

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    So it's a little more rock and roll. Let's go ahead and roll it.

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    So it's the Black Eyed Peas and the Jets, and we're really proud to be using their music.

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    So thank you very much for these great ads.

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    next like talk about itunes now itunes was a landmark when we introduced it on

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    april 28th right here this year and it was a landmark for a lot of reasons but

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     one of the biggest reasons was it said you know we're gonna fight illegal

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     downloading by competing with it we're not gonna just you know we're not gonna

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     sue it we're not gonna pretend it doesn't exist we're gonna compete with

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     it and this is the underbelly of illegal downloading really unreliable

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     downloads really lousy encoding no previews no album art and it's really

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     bad karma and so we're gonna compete with this and that's what we did with

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     iTunes we replaced unreliable downloads with fast reliable downloads really poor

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     encoding with pristine perfect encoding for every song no previews you can spend

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     15 minutes downloading a song get the wrong one with free 30-second high-quality

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     previews of every song in the store great album cover art and it is good karma

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     you are supporting artists you are not stealing

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     and this was maybe the biggest breakthrough of all of itunes

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     and we started with two hundred thousand tracks two hundred thousand great tracks

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     uh... landmark personal use rights unlimited cd burning

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     ten burns per playlist unlimited burns

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     per track

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     again thirty seconds super high quality full quality previews of every song in

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     store one-click downloads we have one-click shopping just like Amazon does

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     Apple and Amazon are the only two guys to do we extended that to download you

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     hit a button you download the song your credit card is charged for both songs

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     and albums fantastic searching for artists song names album names and