Apple WWDC 2005
Transcript
Machine transcript in the original language. It may contain errors. Select a timestamp to play that moment.
Good morning. Thank you. It's an important day.
Thanks. Welcome to our Worldwide Developers Conference 2005.
Today's an important day. We've got some great stuff for you today.
But I want to start off with just some stats on the conference.
There's over 3,800 attendees today here. This may be the largest developers conference in Apple's history.
I'm not sure, but I know it's the largest in the last decade. So welcome.
There are developers here from over 45 countries, including China and India,
and we've got some great stuff for you. Over 110 lab sessions,
and of those, 39 are hands-on, where you're sitting there at machines during the labs.
95 presentation sessions, and over 500
Apple engineers are going to be on site this week to help you. So...
We have our Apple Design Awards and this year we've gotten more entries than ever before, over 400 entries.
And it just shows the vibrancy of the developer community out there. It's fantastic. But the number that blows my mind,
for Apple Developer Connection members, we have now crossed a half a million members. Isn't that amazing?
So, the developer community at Apple is thriving.
I'd like to give you a quick update on retail next.
Apple retail, we've got 109 stores now around the world.
We are seeing over a million visitors per week.
A million visitors per week.
And over the last 12 months, the retail stores and the online store
have sold over half a billion dollars worth of your products.
products. So they're doing really well for us. We've opened a lot of stores like this in malls. We've also opened some what are called flagship stores. This one being in London, I don't know if you've been to the London store, but it's hopping. It's a phenomenal store. I was there about two weeks ago on a Tuesday afternoon. There were over 250 customers in the store Tuesday afternoon at 2 o'clock. So it was amazing. Now our retail group is constantly trying to find
the best real estate to locate stores. And they made a video to show at a real
estate convention and I saw it and I nabbed it because I wanted to show it to you.
So could we run that video now?
Look and listen, baby, that's my philosophy
It's called rubbing neck and baby, but that's all right with me
Look and listen, baby, that's my philosophy
It's called rubbing neck and baby
But that's all right with me
Stop looking, listen baby
That's my philosophy
It's all rough and neck and fair, but that's all right with me
Some people say I'm wasting time, but they don't really know
Like what I see, see what I like, yeah, it gives me such a moment
First thing in the morning, last thing at night
I look, stare everywhere and I see everything inside it
Stop, look and listen baby, that's my philosophy
It's called roughing neck and baby, but that's all right with me
So that's a little update on Apple retail. We think it's the best buying experience in the world for personal computers.
Now I'd like to give you an update on the iPod and our music efforts.
You know, the iPod has really entered popular culture in America. You know that when you're lucky enough to get on the cover of the New York.
So we were thrilled with that. And that's reflected in iPod sales. This is the cumulative iPod sold, and at the end of last quarter, at the end of March, we'd sold about 16 million iPods.
iPods. And that's also reflected in the iPods market share. Of all types of MP3
players, including flash and hard drive, everything, 76% market share. So we're
thrilled with that. Now, as you know, iTunes goes with the iPod. And we just
recently crossed 430 million songs sold and downloaded in iTunes. We're thrilled
with this and that is again reflected in iTunes market share. We've gotten a lot
of competition over the last nine months and what's happened? Our market share has
gone up. It's now 82% in the month of May.
Now we recently announced something new for iTunes and iPod and it's called
podcasting. As you know, the podcasting phenomenon is exploding right now and
podcasting, of course, is a concatenation of iPod and broadcasting. And what is podcasting? You know, it's been described a lot of different ways.
One way has been TiVo for radio. You can download radio shows and listen to them on your computer or put them on your iPod anytime you want. So it's just like television programs on TiVo.
And that's true. Another way it's been described is Wayne's World for radio. Which means that anyone without much capital investment can make a podcast,
put it on a server and get a worldwide audience for their radio show.
And that's true too. We see it as the hottest thing going in radio.
Hotter than anything else in radio. And as you know, what podcasting is,
is that you can not only download radio shows and listen to them, you can subscribe to them.
So that every time there's a new episode, it automatically gets downloaded
to your computer. You can listen to it there, or it automatically gets synced to your iPod
the next time you dock your iPod. So it's very, very exciting.
And there are over 8,000 podcasts now, and this is growing really, really fast.
So that's pretty exciting. Now, it's not just
amateurs doing these things though. These 8,000 are not all amateurs, but the pros
have realized that this is huge. And here's just a list
of some of the companies doing podcasts now. All the major radio broadcasters,
the network broadcasters, major magazines, major newspapers, even major companies like Disney and
Procter and Gamble and Ford and General Motors. So it's pretty exciting.
And so what we're doing is we're going to make this even easier, because you're not going to have to go download
other applications and get all sorts of stuff together to make this happen. We're going to build it right in
to iTunes and iPod. So you can subscribe to any podcast, and we're going to make it really easy.
And so, right into iTunes, very simple. But, one of the most important things is how do you find these podcasts? You want people typing URLs into iTunes? Well, they could do that, but we're also going to build right into the iTunes Music Store an iPod, or a podcast directory. So that we're going to list thousands of podcasts, and you'll be able to click on them, download them for free, and subscribe to them right in iTunes. So I'd just like to give you a quick peek of what this is going to look like.
Let me bring up iTunes here.
And I'm going to go to the podcast homepage.
And this is the podcast directory.
And we're going to list again thousands of podcasts.
Let's just go ahead and listen to one.
We can go to one here.
This is Adam Curry.
He's one of the inventors of podcasting.
And you could listen to his...
So you could listen to an episode here, but it's much more interesting to subscribe to
the podcast.
now subscribed to Adam Curry's podcast. It's flipped us up to this podcast thing right in the source
list. It's downloaded the most recent one. If I want to download another one, I can just push a
button and go download one of the older episodes. And I can listen to an episode. Daily Source Code
episode 187. Something remarkable is happening here. Radio is springing free of the regulated
gatekeepers who've managed what you can hear since radio was invented. It's jumping into the hands of
anyone at all with something or nothing to say.
With $16 million worth of airplanes strapped to my ass.
Three meters.
With the next generation radio content in my...
Okay.
So, let me give you another one.
Adam's great.
This is KCRW.
This is a show called The Treatment.
They're a public radio station in L.A.
So let me go ahead and subscribe to The Treatment.
And again, here's another one.
I can close this one if I want to.
And let's go listen to The Treatment.
This podcast of The Treatment is a production of KCRW Santa Monica at 89.9 FM and webcasting at kcrw.com.
From KCRW in Santa Monica, this is The Treatment.
So you get the idea. These are really cool. Summer amateur and summer pro.
One more I want to just highlight. We're going to do one ourselves because we have new music Tuesdays
when we put new music on the iTunes Music Store, so we decided to do a podcast.
This is just a test, but you can subscribe to that and, you know, get...
And the nice thing about this one is as we scrub along, you'll see that the artwork changes too.
Right?
And you can go to different chapters in this thing.
You can go right to different chapters.
Toby Keith is like the god of...
No, I'm hearing keeps reinventing herself.
So, very, very simple.
And we think it's going to basically take podcasting mainstream
to where anyone can do it.
And really easy to find these podcasts,
really easy to listen to them.