Steve Jobs speaks in 1983 at an Apple sales conference
Transcript
Machine transcript in the original language. It may contain errors. Select a timestamp to play that moment.
Hi, I'm Steve Jobs.
It is 1958.
IBM passes up the chance to buy a young fledgling company that has invented a new
technology called Xerography.
Two years later Xerox is born and IBM has been kicking themselves ever since.
It is 10 years later, the late 60s.
Digital equipment, DEC and others invent the minicomputer.
IBM dismisses the minicomputer as too small to do serious computing
and therefore unimportant to their business.
DEC grows to become a multi-hundred-million-dollar corporation
before IBM finally enters the mini-computer market.
It is now ten years later, the late 70s.
In 1977, Apple, a young, fledgling company on the West Coast,
invents the Apple II, the first personal computer as we know it today.
IBM dismisses the personal computer as too small to do serious computing and unimportant to their business.
The early 80s, 81, Apple II has become the world's most popular computer and Apple has grown to a 300 million dollar company,
becoming the fastest growing corporation in American business history.
With over 50 competitors vying for a share,
IBM enters the personal computer market in November 81
with the IBM PC.
1983.
Apple and IBM emerge as the industry's strongest competitors,
each selling approximately $1 billion worth of personal computers in 1983.
Each will invest greater than $50 million
for R&D and another 50 million dollars for television advertising in 1984,
totaling almost one quarter of a billion dollars combined.
The shakeout is in full swing.
The first major firm goes bankrupt, with others teetering on the brink.
Total industry losses for 83 outshadow even the combined profits
of Apple and IBM for personal computers.
It is now 1984.
It appears IBM wants it all.
Apple is perceived to be the only hope
to offer IBM a run for its money.
Dealers, initially welcoming IBM with open arms,
now fear an IBM dominated and controlled future.
They are increasingly and desperately turning back
to Apple as the only force that can ensure
their future freedom.
IBM wants it all and is aiming its guns on its last obstacle to industry control,
Apple.
Will Big Blue dominate the entire computer industry, the entire information age?
George Orwell Wright about 1984.
Today we celebrate the first glorious anniversary of the information purification directives.
We have created for the first time in all history a garden of pure ideology
where each worker may bloom, secure from the pests, forveying contradictive thoughts.
Our unification of thoughts is more powerful or weapon than any fleet or army on earth.
We are one people, with one will, one resolve, one cause.
Our enemies shall talk themselves to death, and we will bury them with their own confusion.
Thank you.
He shall prevail.
On January 24th, Apple Computer will introduce Macintyre.
And you'll see why 1984 won't be like 1984.
je vous débloquée
ду
sans
poultry
poultry
That ad is going to run one week before Macintosh is introduced.
And our ad agency that put it together is here today, Shia Day, Jay Shia is here.
The machine is done.
Software is done.
The factory is built.
The stage is set.
The house lights are dimming.
The curtain is going up.
And we're on.
Let's go do it again.
Let's show them why 1984 won't be like 1984.
I'm invited here today, three industry experts to have a panel discussion on software.
And now, ladies and gentlemen, the Macintosh software dating game.
Welcome to the Macintosh software dating game.
Software CEOs, could I please ask you to introduce yourselves?
Hi, Fred Gibbons, President of Software Publishing Corporation.
Hi, I'm Mitch Kapoor, president of Lotus.
We do a product called 123.
My name is Bill Gates.
I'm chairman of Microsoft.
And during 1984, Microsoft expects to get half of its revenues from Macintosh software.
Thank you.
Software magnate number three.
When was your first date with Macintosh?
We've been working with Mac for almost two years now.
And we put some of our really good people on it.
Software CEO number three, will Macintosh
be the third industry standard?
Well, to create a new standard,
it takes something that's not just a little bit different.
It takes something that's really new and really
captures people's imagination.
And the Macintosh, of all the machines I've ever seen,
is the only one that meets that standard.
Software CEO number three, describe your ideal relationship with Apple.
Well, we'll be selling our software independently,
so the key thing is that Apple gets a lot of consistent standard machines out there quickly.
Well, sorry, Steve. Time's up.
We'd like to give Steve a few moments to decide today's winner.
I'm going to be the third milestone.
Okay, Steve, who's the winner?
Apples are red.
IBM's blue.
If Mac's going to be the third milestone, I need all of you.