Steve Jobs Unveiling the Macintosh
Transcript
Machine transcript in the original language. It may contain errors. Select a timestamp to play that moment.
There have only been two milestone products in our industry.
The Apple II in 1977 and the IBM PC in 1981.
Today, one year after Lisa, we are introducing the third industry milestone product, Macintosh.
Many of us have been working on Macintosh for over two years now,
and it has turned out insanely great.
And we are introducing Macintosh at a mainstream price point of $2,495.
And you can go see a Macintosh in any one of our over 1,500 dealers in America today.
I want to briefly cover some of the innovations in Macintosh.
The first one is we've pulled Lisa technology down to a mainstream price point
with its radical ease of use, mouse, windows, icons, pull-down menus, point, click, cut, and paste.
We've managed to find a way to pull that down to a $2,495 price point.
And Macintosh, to accomplish this, uses a 68,000 microprocessor,
the same 32-bit microprocessor used in Lisa.
It's necessary for Lisa technology, and it eats 8088s for breakfast.
Macintosh comes with 192k bytes of memory.
64k bytes of ROM contains the entire operating system, the whole graphics foundation, and the entire user interface, all contained in ROM.
There's 128k bytes of RAM.
Just as the 5.25-inch floppy disk drive was an innovation in the 70s, the 3.5-inch disk drive will be the disk of the 80s.
It is far safer, and we're storing over 400K bytes of information on one side of a disk that can be put in your pocket.
Macintosh comes with two built-in serial ports.
They're RS-232, RS-422, and an incredible thing called Apple Bus Interconnect.
Macintosh has four voice sound and speech built in.
And it communicates with you on a high-definition, super crisp, bitmap 9-inch black-and-white screen,
which has over twice the number of dots on its screen of any current generation personal computer.
You have to see this display to believe it. It's incredible.
And all of this power fits in a box that is one-third the size and weight of an IBM PC.
And we're introducing a family of products with Macintosh.
the image writer printer, an external disk drive, a modem, a numeric keypad,
Macintosh carrying case, and a security kit so your Macintosh won't go anywhere without you.
You've just seen some pictures of Macintosh.
Now I'd like to show you Macintosh in person.
All of the images you are about to see on the large screen will be generated by what's in that bag.
Thank you.
Thank you.
Thank you.
Thank you.
Thank you.
Now, we've done a lot of talking about Macintosh recently,
but today, for the first time ever,
I'd like to let Macintosh speak for itself.
Hello, I am Macintosh. It sure is great to get out of that bag.
And accustomed as I am to public speaking, I'd like to share with you a maxim I thought of the first time I made an IBM mainframe.
Never trust a computer you can't lift.
Obviously I can talk, but right now I'd like to sit back and listen.
So it is with considerable pride that I introduce a man who's been like a father to me, Steve Jobs.
Thank you.
The team that developed Macintosh is sitting up here in the first five rows,
and they must feel awfully good right now.
We've got a lot of stuff to get through.
Macintosh is targeted at two primary markets.
The first is the 25 million knowledge workers who sit behind desks
And particularly those in medium and small size businesses
And the second market is the college worker
We think that's the knowledge worker of tomorrow
And there are over 11 million college students in America alone
Now the telephone was the first and only really desktop appliance
And we think Macintosh can become the second desktop appliance
For these tens of millions of people
because of the 235 people in America,
only a fraction know how to use a computer.
Macintosh is for the rest of us.
And we need to communicate this message
to those knowledge workers and college workers.
And to do that, we are launching the largest advertising campaign
in Apple's history,
which will premiere on the Winter Olympics starting February 6th.
And I'd like to show you five commercials now.
It's more sophisticated, yet less complicated.
It's more powerful, yet less cumbersome.
It can store vast amounts of yesterday or tell you what's in store for tomorrow.
It can draw a picture or it can draw conclusions.
It's a personal computer from Apple and it's as easy to use as this.
Macintosh, the computer for the rest of us.
introducing Macintosh it does all the things you'd expect a personal computer to do it does a lot of
things you wouldn't expect a personal computer to do and it does some things no other computer
has ever done before of course to do all this you will have to learn to do this Macintosh
the computer for the rest of us.
The real genius of Macintosh,
Apple's newest personal computer,
isn't its 32-bit microprocessor.
or that it captures the power of a mainframe on a board 10 by 10 inches,
or even that it costs half as much as computers half as powerful,
the real genius of Macintosh is that you don't have to be a genius to use it.
Macintosh, the computer for the rest of us.
You're about to see a few people learn to use the newest, most advanced business computer in the world.
If you know how to point, you already know how to use it.
Macintosh, the computer for the rest of us.
This is a highly sophisticated office computer.
And to use it, all you have to do is learn this.
This is Macintosh from Apple.
Also a highly sophisticated office computer.
And to use it, all you have to do is learn this.
Now you decide which one is more sophisticated.
Macintosh.
The computer for the rest of us.
This is KSTS-TV 48 in San Jose, your computer connection.
Those ads were prepared by Chayette Day, our agency, the same people that did 1984.
Over 70% of all the computers used in education in this country are Apples.
And we feel pretty good about that.
We care a lot about the educational process,
and it reflects a bit about what our values are as a corporation.
And it's also an incredible leverage point for the Apple II.
Now, most of those are in kindergarten through 12th grade.
A year ago, we went in search of about a half a dozen colleges
that would use a large number of personal computers in 1984,
large being at least 1,000, campus-wide.
Well, we didn't find half a dozen, we found two dozen.
And today I'm really pleased to announce the Apple University Consortium,
formed of those 24 colleges and universities around this country.
And they're the opinion leaders.
They are the Ivy League.
And they collectively have placed orders for over $50 million today of Apple 32 Super Micros.
And this is the list of colleges.
Stanford, Harvard, Dartmouth, Princeton, Yale, Brown, Carnegie Mellon, University of Chicago,
Columbia, University of Pennsylvania, it goes on and on. Every major university in this country
that's going to be using a large number of personal computers next year chose Macintoshes
and Leases. And a ton of them are doing courseware development, and all of them are leading the way
for the other 3,000 colleges in America.
And they are telling us that Macintosh is the ideal campus computer.
And we're really excited about this program.