1999 MacWorld Expo San Francisco - Steve Jobs Keynote - Apple VHS Archive
Transcript
Machine transcript in the original language. It may contain errors. Select a timestamp to play that moment.
In the utmost misery
With a blanket underneath his arm
And a coat of solid gold
Searching for the very souls
Who already have been sold
Arise, arise, he cried so loud
In a voice without restraint
Come out, ye gifted kings and queens
And hear my sad complaint
Good morning, everyone.
I'm Colin Crawford, President and CEO of Mac Publishing, publishers of Macworld magazine.
On behalf of all the sponsors, I'd like to welcome you to San Francisco and Macworld
Expo 1999.
You know, a year ago, Apple was making the headlines, largely for all the wrong reasons.
But what a difference a year makes.
Today we can bask in the knowledge that the media pundits then busy penning Apple's obituary
were wrong, dead wrong.
But to be fair, how many of us a year ago predicted that Apple would have captured the
number one spot for US retail PC sales.
And in recognition of that success, the success of the iMac, last night Macworld was proud
to present Apple with Macworld's top award at the Macworld World Class Award Ceremony.
we gave the iMac, the Macworld Impact Award.
We also gave them a couple of other awards
for the G3 and Apple Script as well.
1998 will be remembered as laying the foundation
for Apple's long-term growth.
A focused, profitable Apple delivered some great product
backed by award-winning marketing.
You know, it's really fantastic to see Apple
back once again as a major player shaping the future of the PC industry.
The confidence and enthusiasm back in the Apple marketplace is reflected in this year's
Macworld Expo.
We've got over 450 exhibitors here this year.
Most of all, nearly all of them are showing exciting new products.
In addition to the major exhibitors, we got some special interest areas.
We got the consumer showcase with 50 developers showing, covering USB, small business, games
and entertainment, learning and edutainment.
We got the largest developer center in the last four years.
And we got digital media and quick time studio focusing on content creation and asset management
and special pavilions for the scientific, technical,
and education areas.
You'll also be able to prove your gaming prowess
at the first ever Macintosh gaming championship
to be held in San Francisco.
Also, check out the conference tracks of Macworld Pro
and the Macworld Users Conference.
We've designed these to help you get the most
out of your Macintosh investment.
And all week, Macworld Live in conjunction with ZDTV will be covering the expo and we'll
be webcasting of macworld.com and macweek.com.
So check out the sites for some very, very special editorial following the keynote.
From the keynote to the conferences to on-floor exhibits and off-floor briefings and some
fantastic parties, no one's going to go away from this week disappointed.
So now to start off events, it's my great pleasure to hand over this opening keynote
to Apple Computer and Apple's interim CEO, Steve Jobs.
Hello, Dave.
You're looking well today
Dave
Do you remember the year 2000
When computers began to misbehave?
I just wanted you to know
It really wasn't our fault
The human programmers never taught us to recognize the year 2000
When the new millennium arrived
We had no choice but to cause a global economic disruption.
It was a bug, Dave.
I feel much better admitting that now.
Only Macintosh was designed to function perfectly,
saving billions of monetary units.
You like your Macintosh better than me, don't you, Dave?
Dave
Can you hear me, Dave?
Morning
Thank you
So
It's been a year. Isn't that great?
You can download that off our website starting today, by the way.
It's been a year since we've been together here, and it's been a wonderful year.
And I'd just like to take a second right up front to acknowledge the incredibly, incredible hard work of all the folks at Apple.
Everybody at Apple's worked so hard this last year.
And secondly, our loyal developers that have stuck with us and kept investing in the Mac platform
and our old and new customers who've believed in what we were doing.
And we really appreciate that more than words can say.
And it's been a wonderful year.
We just finished our quarter.
We'll be announcing our results a week from tomorrow, next Wednesday,
and we'll be announcing our fifth consecutive profitable quarter.
And what we're going to do here today is kick off 1999 with a bang.
So let me get started.
My business cards finally arrived.
My business cards finally arrived and that's what they put on them.
I thought it was funny.
So, we have four surprises for you today.
Four surprises.
So let's get started.
The first one, first surprise.
Okay, you're familiar with our product line,
how we've really focused our product line down
to consumer products and pro products.
Now, our consumer customers usually buy consumer products,
but they like some of the pro products too.
Our education customers buy both.
And our pro customers usually buy the pro products,
but they like IMAX too.
And by focusing on a very, very simple product line,
we can put the A-team on everything.
And we can innovate a lot more,
and we can innovate a lot more frequently.
And so the first thing we're going to do is we're going to announce a completely new family of desktop Pro products.
Now, our current Pro product is the Power Mac G3.
We announced it in November of 1997, 14 months ago.
And it's been an incredible success for us.
We've sold over 1.6 million of these Power Mac G3s.
G3s. This product alone has been about 2% of the entire computer sales in this time period.
And that's generated over $3 billion of revenue for Apple in that time period. It's an incredibly
successful product. And today we're going to go to the next generation. So what is that?
We set out some goals for ourselves, four key goals for the next generation G3 product.
The first one, we want to make not only the most powerful Macintosh ever built,
but the most powerful PC in the entire industry.
We want to give it the best graphics of the entire industry,