Steve Jobs' CAUSE 1998 Annual Conference General Session
Transcript
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And now, it's a great honor to introduce Steve Jobs.
Steve is chairman and CEO of Pixar, the Academy Award winning computer animation studios which he co-founded in 1986.
Pixar's first feature film, Toy Story, was released by Walt Disney Pictures in November 1998
and became the highest grossing domestic film released that year and the third highest animated film of all time.
Before Pixar, Steve co-founded Apple Computer Incorporated, where he co-designed the Apple II computer, led the development and marketing of the Macintosh computer, and oversaw the growth of Apple into a $2 billion company.
Steve also co-founded Next Software, which was recently acquired by Apple.
Steve was awarded the National Medal of Technology by President Reagan in 1985,
the Jefferson Award for Public Service in 1987,
and was named Entrepreneur of the Decade in 1989 by Inc. Magazine.
Here's to the crazy ones.
the misfits
the rebels
the troublemakers
the round pegs in the square holes
the ones
who see things differently
they're not fond of rules
and they have no respect
for the status quo
you can quote them
disagree with them
glorify or vilify them
but the only thing you can't do
is ignore them
because they change things.
They push the human race forward.
And while some may see them as the crazy ones,
we see genius.
Because the people who are crazy enough
to think they can change the world
are the ones who do.
Good morning.
Good morning.
Thank you.
So when we got the invitation to come speak to you today from Brian, we asked him if he'd
like us to bring a real erasmataz presentation up and wow you.
And he said, no, what I'd really like you to do is come up and do a fireside chat.
Come up and just answer people's questions.
Apple is a part of the higher education experience.
What is Apple doing?
Apple's obviously had some troubled times.
Can you shed some light on where Apple is and where Apple's going?
And I agreed to do that.
In order to get here this morning, I had to get up at about 4.30 a.m.
And so your job this morning is to ask questions that wake me up.
And my job is to give you answers that don't put you to sleep.
So what I'd love to do is just get right into it and start off,
and I think we'll cover a lot of different things,
but start off with some of your questions.
And I know that some of you have them.
I started getting emails about a week ago with questions.
So let's just get right into it.
I'll try to answer anything I can.
I'm very happy to be up here in Seattle.
It's the home of one of our key partners, Microsoft,
that we work very closely with.
And, no, you laugh.
I'm not jesting.
No, actually, it's really interesting.
When I got to Apple, there was a relationship
that a lot of people at Apple thought,
and a lot of our customers thought,
that for Apple to win, Microsoft had to lose,
which seems like a crazy proposition.
and we've been working to change that
and I think we have changed that.
So some of the best software on the Macintosh
actually does come from Microsoft.
We believe we have the best browser in the world on the Macintosh
which is Internet Explorer
and it's even better than the version of IE on Windows.
There's a whole bunch of stuff you get in IE for Mac
but you don't get in IE for Windows.
We think we have the best version of Microsoft Office.
How many of you use Microsoft Office?
Raise your hands.
Okay.
The best version of Office is on the Macintosh.
Now, who would have thought it a year ago, right?
But it's true.
So we work very closely with Microsoft,
and it's a good relationship.
We have our differences from time to time,
but we work things out in a very professional way.
Okay, any questions?
No questions?
There's some microphones over there if you want to go to Mike's.
There's microphones.
and all the islands.
Pleasure for you to be here.
Pleasure for us to be here.
I've used Apple software for, I guess, since 77.
I love it.
But one thing I miss, especially in the office suite,
is a database like Access, which is available on the PC.
And I know there are other alternatives.
I can apply it by a pair, I can find things.
but I like something that's sort of like Access available.
What's in the future?
You know, I think the answer on the Macintosh is FileMaker,
and FileMaker's consistently rated above Access
by all the reviewers in the magazine.
So I would take a strong look at it,
but I'll pass your comments on to Microsoft
about a version for Access for the Mac,
although if I were Microsoft, I wouldn't do it
because FileMaker continually beats them.
So I'm not sure it'd be worth their engineering
to come up with a Me Too product
when FileMaker's so strong on the Mac.
Yeah.
Yes, anybody else?
What can you tell us about your plans
for portable computers before January 5th?
And, well, that's essentially it, yeah.
Okay.
We love portable computers.
and as you know, Apple really invented the modern portable computer years ago
with their PowerBook, which everybody's since copied.
And Apple has not distinguished itself in portables for a number of years