CNN Interview (G4 Cube)

Transcript

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1. 0:00

   Apple for Apple, Steve Jobs.

2. 0:01

   Steve, welcome on a lot.

3. 0:02

   Thank you, Wood.

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   Nice to be here.

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   Now, your report shows that sales of iMacs were up, yes,

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   but not as much as expected.

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   And there's a lot of talk in the industry

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   that PC sales generally are beginning to slow down.

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   What do you say?

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    It's hard to say right now.

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    I know our iMac sales, we feel,

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    maybe weren't quite what we expected last quarter

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    due to some of the anticipation of the new model

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    we introduced today.

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    Our customers are pretty smart,

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    and they thought it was about time for some new iMacs.

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    I've got to tell you that last night on this program, Andy Bryant, CFO at Intel, said that he was looking towards the best third quarter he's ever seen.

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    You couldn't go that far for Apple, could you?

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    What I can say is we just completely overhauled our desktop computer line today.

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    We have brand new desktop computers in every category, Power Mac G4s, iMacs, and our new G4 Cube.

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    And that represents over 75% of our unit volume.

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    We've completely changed it in one day.

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    So we're going into this quarter now and, of course, the holiday quarter with brand-new desktop products.

24. 1:01

    We could sit here and talk all day about the performance of your products, the price of your products,

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    but what strikes me when I see them is their design.

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    Is Apple a company driven by marketing at this point?

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    You know, we're a company driven by making the best personal computers in the world.

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    And a lot of people look at our design, and it is stunning.

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    But it's more than just skin deep.

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    You take the iMac as an example.

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    They cool themselves without a fan

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    So they run virtually silently

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    Now is that just surface design?

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    No, it's much deeper

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    It's really how they work

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    The same with the G4 Cube

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    Not only did we fit a supercomputer in an 8 inch cube

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    But this thing cools with air convection

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    And again runs virtually silently

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    Where are you taking the design?

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    We're looking at this thing sitting here on the set

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    Forgive me for calling it a thing

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    But it looks like an appliance for a piece of furniture

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    Where are you taking design

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    towards smaller, more portable, ease of use?

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    You know, we're trying to make the coolest computers we can.

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    And so far, the customers are responding.

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    But cool in the sense of usage or look?

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    One is a reflection of the other.

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    You know, as an example, a cube is a really efficient space.

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    You can turn this thing over.

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    And our pro customers want to get at every component in a matter of seconds.

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    So you just push this handle down, and literally, you can take the electronics out of this thing

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    and get it every single part in a matter of a few seconds.

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    And expand it, do anything you'd like,

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    and when you're done, you can put it back in,

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    push the handle back down, and you're back online.

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    So the way it looks and the way it works go together hand in hand.

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    Some of our competitors think it's just the way it looks,

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    but it's much deeper than that.

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    You've got me and you've got all my kids who take a half dozen.

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    Thanks, Steve Jobs.

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    Thanks for being with us.