Steve Jobs introduces iPod nano & Motorola ROKR - Apple Special Music Event (2005)
Transcript
Machine transcript in the original language. It may contain errors. Select a timestamp to play that moment.
Thank you all for coming and welcome to our music event today.
You know, Apple's leading the digital music revolution, but to us, at its core, it's all about the music.
And before we start, I just wanted to recognize a really good friend of mine
and an incredible musician who's in the audience with us here today.
16-time Grammy Award winner and the most talented cellist in the known universe,
the incomparable Yo-Yo Ma.
Sitting right over there.
Okay.
He's embarrassed at me.
He's mad at me now, probably.
Alright, let's start today.
I'd love to give you an update on iTunes.
As you may know, we have sold over half a billion songs on iTunes to date.
and we are selling songs at the rate of 1.8 million songs each and every day.
Isn't that incredible?
And because of that, iTunes has an 82% market share here in the U.S.,
and it's doing extremely well around the world,
an 80% market share in the U.K. as an example.
And iTunes is a global phenomenon.
There are iTunes music stores now in 20 countries around the world,
which represent 85% of the global music market.
Now, the last big thing we introduced in iTunes was podcasting.
And so let me give you an update on podcasts.
This is the homepage for podcasts.
And I'm really excited to tell you that there have been
over 7 million subscriptions to podcasts to date.
And we just launched it like, you know, two months ago.
7 million subscriptions to podcasts.
There are over 15,000 podcasts in the iTunes directory,
and that's growing by 1,000 a week.
So this phenomenon is just exploding.
And they are in 21 different languages,
including Estonian, Finnish, Serbian, and Thai.
These are some of the podcasts that have been added recently.
I mean, take a look at some of them.
CBS, CNN, The Wall Street Journal, Major League Baseball,
The White House, House Democrats, Senate Republicans.
I don't know what's wrong with House Republicans and Senate Democrats, but anyway, half of them got it together and they have podcasts.
It's pretty amazing.
And these are the top nine podcasts I just want to show you.
It's a really great mix of obviously the mainstream as well as the more eclectic.
So it's a great balance of both.
So podcasting is taking off like a rocket.
And that's pretty exciting.
I've got two other really exciting things to share with you about iTunes today.
The first one is that we now have 2 million songs in the iTunes library.
We started with 200,000 songs two and a half years ago,
and we now have 2 million songs,
which is the largest online music library in the world.
So 2 million songs on iTunes.
This next statistic we've never shared with anybody before.
How many accounts do we have on iTunes?
How many accounts?
We have just crossed 10 million accounts on iTunes.
And they come with credit cards.
Now, if you take 10 million accounts
and you divide that into the number of songs we've sold,
it means that the average account has purchased around 60 songs.
So these are not folks that are getting on iTunes, buying two songs, and never coming back.
An average of 60 songs.
And most of these accounts have been added during the last year, so you get a feel for the quantity of their purchasing. It's significant.
And with 10 million accounts, that makes iTunes one of the largest internet stores around.
As a matter of fact, the statistics are not that easy to get, but as far as we can tell, iTunes may be the second largest internet store behind only Amazon.
So we're very, very excited about that. And that's a little bit of an update on iTunes.
Now, iTunes, of course, is only as great as its content.
We've got the best content on the Internet,
two million songs, lots of exclusive content.
Today, we're announcing some new exclusive content on iTunes.
Two really exciting things.
The first one, Harry Potter.
We are really fortunate.
that J.K. Rowling has agreed to put all six Harry Potter audiobooks on iTunes, exclusively on iTunes.
And these books are fantastic. Let me give you a little sample.
He drew his wand so rapidly that Harry barely saw it.
With a casual flick, the sofa zoomed forward and knocked the knees out from under all three of the Dursleys,
so that they collapsed upon it in a heap.
Another flick of the wand and the sofa zoomed back to its original position.
So, Harry Potter, you can buy any of the six books or we've done what we've done with some artists.
Like U2 last year, we created a digital box set of all of their songs you could buy with one click.
Well, we've done that with Harry Potter too.
You can buy all six of these books with one click.
It's called the complete Harry Potter.
And if you want to, you can even buy them with a collectible iPod,
the new Harry Potter collectible iPod, which has the Hogwarts crest laser engraved on the back.
So with one click, you can buy every Harry Potter book and put it on your iPod,
and you can even put it on a collectible Harry Potter iPod if you so choose.
You can go to the store starting today and a whole section devoted to Harry Potter.
So we are really honored and really excited about this.
The second piece of exclusive content we've got today is also very exciting, and it's Madonna.
Madonna has so far resisted putting all of her songs online.
You could buy a few of the albums elsewhere, but never buy song.
And today, Madonna is announcing that she is putting all of her albums,
all 15 of her albums, on iTunes by album and by song.
And we are really, really excited about this.
So there is, of course, a whole Madonna page and all of the albums.
and I think this is going to have been really worth the wait.
So what should we do about this?
Well, I'd like to thank her, so let's see if we can call her.
She's in London, and iChat AV knows no boundaries,
so let's see if we can get her right now.
Hey.
Hi Steve.
How you doing?
I'm good.
We've got to stop meeting like this.
Hey, I wanted to thank you for putting all of your songs on iTunes.
We're super excited about it.
And, you know, I know you beat to your own drummer,
but when you decide to do things, you do them in a big way.
So, thank you.
Yeah, you're very welcome.
I tried to hold out as long as possible.
But I got tired of not being able to dance.
But I got tired of not being able to download my own music.
Yeah.
That's great.
Hey, you've got a new album coming out soon.
You want to tell us about it?
Yes, it's called Revenge of the Broken Arm.
No, it's called Confessions on a Dance Floor.