Steve Jobs introduces the original MacBook Pro Macworld SF (2006)

Transcript

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   Good morning and welcome to Macworld. We've got a lot of great stuff for you today.

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   So I want to start off with a retail update, tell you how we did in Apple retail stores.

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   You know, we've got 135 Apple retail stores now, and these are just the best place to buy not only a Mac and an iPod,

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   but one of the best buying experiences for any product in the world.

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   And I am really pleased to announce that last quarter,

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   we had 26 million visitors during the holiday quarter in our retail stores.

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   I mean, think about it.

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   This is more people than live in any state in our union but California.

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   You know, if you're in New Hampshire, it's no big deal.

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    But if you live in New York, I mean, everybody in New York visited an Apple store by number.

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    You know, it's incredible.

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    So that was pretty amazing.

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    What was also amazing was that our retail stores

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    had their first billion-dollar quarter.

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    Over a billion dollars of revenues last quarter.

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    So really fantastic.

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    And I want to congratulate them all.

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    They worked so hard, and they did a really terrific job.

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    Now, we've got a great chief financial officer, Peter Oppenheimer,

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    and Peter told me that if I wanted to release this figure,

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    I also had to release the overall sales for Apple

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    because he didn't want anybody making the wrong assumptions

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    and getting the wrong data for the quarter.

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    So we're going to do something we've never done before here at a Macworld.

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    I get to tell you what our revenues were for last quarter.

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    It was Apple's, a record for Apple,

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    the highest revenues we've ever had in a quarter.

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    Last quarter, we sold around $5.7 billion.

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    This is one for the record books.

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    So there's a lot for these gingerbread men to be dancing about.

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    Everybody's pretty happy.

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    So that's a retail update.

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    And now what I'd like to do is talk about our efforts in music.

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    we went into the holiday quarter

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    with the best lineup of music players on the planet

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    the new iPod Nano and the fifth generation iPod

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    these are the best music players in the world

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    and of course the fifth generation iPod also plays video

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    music videos and now television shows as well

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    and we sold 4.5 million iPods

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    a year ago in the holiday quarter 2004.

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    And what a lot of folks have been asking us and speculating on

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    is how many did we sell last quarter, holiday quarter 2005.

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    And some of the estimates were getting pretty astronomical.

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    8 million, 9 million, 10 million.

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    And I'm really pleased to announce today

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    that last quarter we sold 14 million iPods.

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    That is over 100 every minute, 24 by 7 throughout the whole quarter.

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    And it still wasn't enough.

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    So more iPods are on their way for those people that didn't have a chance to get one last quarter.

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    And so that brings the total number of iPods sold to around 42 million.

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    You can see the slope of this curve is going up again.

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    And of those 42 million, 32 million of them were sold in 2005, in calendar year 2005.

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    32 million iPods.

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    Okay.

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    Now, I'd like to give you an update on iTunes.

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    We have sold on iTunes.

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    We've crossed over 850 million songs.

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    We are well on our way to hitting that billion song mark in the next few months.

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    And we are selling songs at the rate now of 3 million per day.

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    We've seen a really nice growth in iTunes sales.

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    And that is over a billion songs a year run rate.

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    Well over.

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    So we've seen some really great growth throughout the last year in iTunes as well.

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    And our market share continues to be very strong, 83%.

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    Yeah, I'm showing off some new keynote features here too.

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    Couldn't help myself.

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    So, we're really, really happy with how iTunes is doing.

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    And as you know, one of the newest things in iTunes, and of course on iPod, are television shows.

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    And the content that we've been adding has just been spectacular.

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    And we started selling TV shows only about 90 days ago.

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    I'm very pleased to report that since we launched on October 12th, we have sold over 8 million videos.

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    We are really happy with this.

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    Now, last week, for the first time, we added some sports.

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    And in partnership with ABC and ESPN, we put up the bowl games.

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    And it was really fantastic.

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    Here's a little sampling.

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    Thank you.

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    So, ABC and ESPN did a phenomenal job on these 15-minute highlights, and they went to number one.

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    The Rolls Bowl is the number one video now on iTunes, so they've been extremely popular.

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    And today, we're putting up some other great new content from Saturday Night Live.

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    This is some stuff that I've personally wanted to see from day one.

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    All the great stuff here, all the great stuff, the best of stuff, and all the great skits that you remember,

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    you're going to be able to buy on iTunes starting today, this great Saturday Night Live content on iTunes.

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    We're also introducing a new accessory for your iPod today,

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    which is a remote control that's also an FM tuner.

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    And it's a little thing that clips on your clothing anywhere you'd like,

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    is a great remote control, but also includes an FM tuner.

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    And so you can plug this into your Nano.

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    You can plug this in to your fifth-generation iPod.

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    When you do, a radio menu item will show up in the top menu.

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    And when you select it, boom, you get screens like this.

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    You can set your presets.

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    It's really nice.

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    And it's going to be priced at $49, and it goes on sale today.

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    And last, I want to give you an update on Chrysler.

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    For those of you that missed it at the Detroit Auto Show,

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    Chrysler is the first of the big three American auto companies to announce major iPod integration support for their cars this year.

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    Over 3 million Chrysler, Dodge, and Jeep models are going to offer optional iPod integration this year.

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     And when you add that to all the other cars that are doing the same thing, in 2006, over 40% of the cars sold in the U.S. will offer iPod integration.

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     I think that's phenomenal. Over 40%.

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     So that's an update on what we're doing in music.

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     And the last thing I've got is a new ad I wanted to show you, a new iPod ad.

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     You know, in our October event, we were so lucky to have Wynton Marsalis come and play for us.

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     And he really blew us all away.

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     And after that, we asked ourselves, wouldn't it be great to do an ad with Winton and his music?

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     And we've done one, and it'll start running soon, and I'd like to premiere it for you right now.

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     So let's go ahead and run it.

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     Thank you.

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     So, that's what we're up to in music.

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     Fourteen million iPods.

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     But it's Macworld, so we're going to spend the rest of the day talking about the Mac.

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     Now, I'm going to start off with a very important application we introduced a few months ago

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     called Aputure.

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     is for digital photographers.

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     We see Aputure as being the tool for digital photographers

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     in the same way that Final Cut Pro is for digital filmmakers.

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     And it's an incredible tool designed hand in hand

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     with digital photographers for digital photographers.

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     When we launched the product, we created a video for it,