Steve Jobs introduces the first iPhone at Macworld 2007 --- REMASTERED and UPSCALED with AI to 4K
Transcript
Machine transcript in the original language. It may contain errors. Select a timestamp to play that moment.
This is a day I've been looking forward to for two and a half years.
Every once in a while, a revolutionary product comes along that changes everything.
and Apple has been well first of all one's very fortunate if you get to work
on just one of these in your career Apple's been very fortunate it's been
able to introduce a few of these into the world 1984 we introduced the Macintosh
It didn't just change Apple.
It changed the whole computer industry.
In 2001, we introduced the first iPod.
And it didn't just change the way we all listen to music.
listen to music it changed the entire music industry well today we're
introducing three revolutionary products of this class the first one is a
widescreen iPod with touch controls.
The second is a revolutionary mobile phone.
And the third is a breakthrough internet communications device.
So three things, a widescreen iPod with touch controls, a revolutionary mobile phone, and
breakthrough internet communications device an iPod a phone and an internet
communicator an iPod a phone
Are you getting it?
These are not three separate devices.
This is one device.
And we are calling it iPhone.
Today, today, Apple is going to reinvent the phone.
And here it is.
No, actually here it is, but we're going to leave it there for now.
So, before we get into it, let me talk about a category of things.
The most advanced phones are called smart phones.
So they say.
And they typically combine a phone plus some e-mail capability,
plus they say it's the Internet, sort of the baby Internet,
into one device.
And they all have these plastic little keyboards on them.
And the problem is that they're not so smart,
and they're not so easy to use.
So if you kind of make a, you know, business school 101 graph
of the smart axis and the easy-to-use axis,
Easy to use access.
Phones, regular cell phones are kind of right there.
They're not so smart, and they're, you know, not so easy to use.
But smart phones are definitely a little smarter,
but they actually are harder to use.
They're really complicated.
Just for the basic stuff,
people have a hard time figuring out how to use them.
Well, we don't want to do either one of these things.
What we want to do is make a leapfrog product
that is way smarter than any mobile device has ever been and super easy to use.
This is what iPhone is.
Okay?
So, we're going to reinvent the phone.
Now, we're going to start with a revolutionary user interface.
Is the result of...
of research and development and of course it's an interplay of hardware and software.
Now why do we need a revolutionary user interface? I mean here's four smartphones right?
Motorola Q, the Blackberry, Palm Treo, Nokia E62, the usual suspects.
And what's wrong with their user interfaces?
Well the problem with them is really sort of in the bottom 40 there.
It's this stuff right here.
They all have these keyboards that are there
whether you need them or not to be there.
And they all have these control buttons that are fixed in plastic,
and are the same for every application.
Well, every application wants a slightly different user interface,
a slightly optimized set of buttons just for it.
And what happens if you think of a great idea six months from now?
You can't run around and add a button to these things.
They're already shipped.
So what do you do?
It doesn't work because the buttons and the controls can't change.
They can't change for each application,
and they can't change down the road
if you think of another great idea you want to add to this product.
Well, how do you solve this?
Hmm. It turns out we have solved it.
We solved it in computers 20 years ago.
We solved it with a bitmap screen that could display anything we want,
put any user interface up,
and a pointing device.
We solved it with the mouse, right?
We solved this problem.
So how are we going to take this to a mobile device?
Well, what we're going to do is get rid of all these buttons
and just make a giant screen.
A giant screen.
Now, how are we going to communicate this?
We don't want to carry around a mouse, right?
So what are we going to do?
Oh, a stylus, right?
We're going to use a stylus.
No.
Now, who wants a stylus?
You have to get them and put them away and you lose them, yuck.
Nobody wants a stylus.
So let's not use a stylus.
We're going to use the best pointing device in the world.
We're going to use a pointing device that we're all born with.
We're born with ten of them.
We're going to use our fingers.
We're going to touch this with our fingers.
And we have invented a new technology called multi-touch,
which is phenomenal.
It works like magic.
You don't need a stylus.
It's far more accurate than any touch display
that's ever been shipped.
It ignores unintended touches.
It's super smart.
You can do multi-finger gestures on it.
And boy, have we patented it.
So...
So...
We've been very lucky to have brought a few revolutionary user interfaces to the market in our time.
First was the mouse.
The second was the click wheel.
And now we're going to bring multi-touch to the market.
And each of these revolutionary user interfaces has made possible a revolutionary product.
The Mac, the iPod, and now the iPhone.
So, a revolutionary user interface.
interface. We're going to build on top of that with software. Now, software on mobile
phones is like baby software. It's not so powerful. And today, we're going to show you
a software breakthrough. Software that's at least five years ahead of what's on any other