Steve Jobs unveils the iPhone

2007-01-095:01English

Transcript

Machine transcript in the original language. It may contain errors. Select a timestamp to play that moment.

Today, we're introducing three revolutionary products of this class.
The first one is a widescreen iPod with touch controls.
The second is a revolutionary mobile phone.
and the third is a breakthrough internet communications device
so
three things a
widescreen iPod with touch controls a
revolutionary mobile phone and a breakthrough internet communications device
an iPod a
phone
and an internet communicator, an iPod, a phone.
Are you getting it?
These are not three separate devices.
This is one device.
And we are calling it iPhone.
Today, Apple is going to reinvent the phone.
And here it is.
Now, so we're going to reinvent the phone.
Now, we're going to start with a revolutionary user interface.
is the result of years of research and development and of course it's an
interplay of hardware and software now why do we need a revolutionary user
interface I mean here's four smartphones right Motorola Q the
Blackberry palm Trejo Nokia e62 the usual suspects and what's wrong with
their user interfaces well the problem with them is really sort of in the
bottom 40 there. It's this stuff right here.
They all have these keyboards that are there whether you need them or not to be there.
So how are we going to take this to a mobile device?
What we're going to do is get rid of all these buttons and just make a giant screen.
A giant screen.
Now how are we going to communicate this? We don't want to carry around a mouse, right?
So what are we going to do? Oh, a stylus, right?
We're going to use a stylus.
No.
Who wants a stylus?
You have to get them and put them away and you lose them.
Yuck.
Nobody wants a stylus.
So let's not use a stylus.
We're going to use the best pointing device in the world.
We're going to use a pointing device that we're all born with.
We're born with 10 of them.
We're going to use our fingers.
We're going to touch this with our fingers.
And we have invented a new technology called multi-touch, which is phenomenal.
It works like magic.
You don't need a stylus.
It's far more accurate than any touch display that's ever been shipped.
It ignores unintended touches.
It's super smart.
You can do multi-finger gestures on it.
And boy, have we patented it.
And this is what it looks like.
it's got a three and a half inch screen on it it's really big and it's the highest
resolution screen we've ever shipped it's a hundred and sixty pixels per inch highest
we've ever shipped it's gorgeous and on the front there's only one button down there we
call it the home button it takes you home from wherever you are and that's it let's look at
the back on the back the biggest thing of note is we got a two megapixel camera built right in
The other side, and we're back on the front.
So let's take a look at the top now.
We've got a headset jack, 3.5 mm.
All your iPod headphones fit right in.
We've got a place, a little tray for your SIM card.
And we've got one switch for sleep and wake.
Just push it to go to sleep, push it to wake up.
And we're going to do it again with the iPhone in 2007.
We're very excited about this.
You know?
Thank you.

Transcript

Machine transcript in the original language. It may contain errors. Select a timestamp to play that moment.

Today, we're introducing three revolutionary products of this class.

The first one is a widescreen iPod with touch controls.

The second is a revolutionary mobile phone.

and the third is a breakthrough internet communications device

three things a

widescreen iPod with touch controls a

revolutionary mobile phone and a breakthrough internet communications device

an iPod a

phone

and an internet communicator, an iPod, a phone.

Are you getting it?

These are not three separate devices.

This is one device.

And we are calling it iPhone.

Today, Apple is going to reinvent the phone.

And here it is.

Now, so we're going to reinvent the phone.

Now, we're going to start with a revolutionary user interface.

is the result of years of research and development and of course it's an

interplay of hardware and software now why do we need a revolutionary user

interface I mean here's four smartphones right Motorola Q the

Blackberry palm Trejo Nokia e62 the usual suspects and what's wrong with

their user interfaces well the problem with them is really sort of in the

bottom 40 there. It's this stuff right here.

They all have these keyboards that are there whether you need them or not to be there.

So how are we going to take this to a mobile device?

What we're going to do is get rid of all these buttons and just make a giant screen.

A giant screen.

Now how are we going to communicate this? We don't want to carry around a mouse, right?

So what are we going to do? Oh, a stylus, right?

We're going to use a stylus.

No.

Who wants a stylus?

You have to get them and put them away and you lose them.

Yuck.

Nobody wants a stylus.

So let's not use a stylus.

We're going to use the best pointing device in the world.

We're going to use a pointing device that we're all born with.

We're born with 10 of them.

We're going to use our fingers.

We're going to touch this with our fingers.

And we have invented a new technology called multi-touch, which is phenomenal.

It works like magic.

You don't need a stylus.

It's far more accurate than any touch display that's ever been shipped.

It ignores unintended touches.

It's super smart.

You can do multi-finger gestures on it.

And boy, have we patented it.

And this is what it looks like.

it's got a three and a half inch screen on it it's really big and it's the highest

resolution screen we've ever shipped it's a hundred and sixty pixels per inch highest

we've ever shipped it's gorgeous and on the front there's only one button down there we

call it the home button it takes you home from wherever you are and that's it let's look at

the back on the back the biggest thing of note is we got a two megapixel camera built right in

The other side, and we're back on the front.

So let's take a look at the top now.

We've got a headset jack, 3.5 mm.

All your iPod headphones fit right in.

We've got a place, a little tray for your SIM card.

And we've got one switch for sleep and wake.

Just push it to go to sleep, push it to wake up.

And we're going to do it again with the iPhone in 2007.

We're very excited about this.

You know?

Thank you.