Apple WWDC 2007

Transcript

Machine transcript in the original language. It may contain errors. Select a timestamp to play that moment.

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   Hello everyone. I'm Steve Jobs. Yes, that's right, it's me, Chief Executive of Apple Inc.,

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   1 Infinite Loop, Cupertino, California 95014. I know the address, that's how you know it's me,

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   Steve Jobs. Well, I've got some big news this year, and I want the whole world to hear it.

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   hear it. I quit. Yes, that's right. I'm resigning, effective immediately. And what's more, I'm

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   shutting down all of Apple. Now, I know this comes as a surprise to some of you, but if

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   you think about it, you'll see I really didn't have a choice. I mean, Vista's been performing

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   so well. You know, they've sold tens of dozens of copies. It was so clear to me that Leopard

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   was just going to get lost in all of that wow.

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   And then I got my iPod killer.

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    Lizoon.

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    Look at this baby, huh?

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    Brown.

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    Now, I'm sure you'd agree that it's time for Apple

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    to wave the white flag and concede defeat

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    to the boys up in Redmond, Washington.

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    Now, don't shed tears over the iPhone

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    and all that other junk we talked about.

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    Just carry those big brains of yours up out of the Mascarpone Center

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    and go on home.

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    You're no longer needed.

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    PC?

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    Oh, hi Mac. What's going on?

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    How are you?

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    Again? Really?

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    I thought we talked about this last year.

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    You think these people are really going to believe that you're Steve Jobs?

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    You're right, you're right.

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    Hello, I'm Phil Schiller.

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    Good morning.

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    Welcome.

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    Thank you.

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    Good morning.

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    Thanks for coming.

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    We've got some great stuff to show you today.

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    So welcome to WWDC-07.

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    I'm really pleased to report that we have over 5,000 attendees today.

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    This is the biggest WWDC ever in the history of Apple.

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    And another really cool thing is that we have over 950,000 Apple Developer Connection members.

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    That's up 200,000 from just a year ago.

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    So our developer community is very healthy, growing very rapidly.

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    So we couldn't be happier.

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    Now, this week, we've got some great stuff for you.

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    We've got 159 sessions.

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    We've got 94 hands-on labs.

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    And we've got 1,200 Apple engineers on site.

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    That's one Apple engineer for every four attendees.

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    So you ought to be able to grab an Apple engineer and get your questions answered during the week.

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    And I would encourage you to do so.

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    So WWDC07.

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    Before we get into stuff today, I just want to go back a year.

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    What were we talking about a year ago?

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    Well, we were talking about Intel.

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    Because we were very far along in a very ambitious project

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    to transition all of our computers over to Intel processors.

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    And we did it successfully.

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    this was one of the most challenging ambitious transitions ever in our industry and everybody

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    did an awesome job our teams inside apple did an incredible job engineering the new intel hardware

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    and creating mac os 10 tiger for intel you guys did an incredible job making universal versions

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    of your apps and most of you anyway and uh and that was terrific and there's now uh zillions of

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    of universal apps out there.

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    But there's one group that I think worked extremely hard

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    that I would like to recognize today,

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    and that is Intel themselves.

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    From the very day that we signed up

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    to put Intel processors in Macs,

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    these guys have done extraordinary work with us.

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    We started it off by Intel CEO Paul Ottolini

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    handing me our first wafer full of Intel processors.

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    we have worked so hard with them to do special things,

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    to do things that are a little outside the norm,

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    so we could make the best Macs ever using Intel processors,

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    and they have come through every single time for us.

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    And so I wanted to kick off today, now that our transition is behind us,

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    by inviting Intel CEO Paul Ottolini up here.

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    if I could

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    Paul I've got something for you we were not big on

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    awards at Apple and so we don't have anything real standard and so I asked

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    Johnny Ive if the design team would make something.

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    And they made this really nice award for you guys.

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    And it says, our sincere thanks for your extraordinary partnership

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    in our transition to Intel processors.

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    I don't know if you can get a shot of this,

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    but it's made out of polished stainless steel,

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    and it's really beautiful.

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    And I would like to give this to you and the Intel team.

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    Well, thank you so much, Steve.

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    Appreciate it.

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    Thanks.

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    Thank you.

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    Thank you.

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    You know, I didn't know what you were doing.

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    I just wanted to say thanks to you and your team.

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    Working with Apple has been one of the best things that's ever happened in my career,

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    one of the best things that's ever happened for Intel,

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    and we couldn't be more pleased.

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    And you know what? I think we're not done.

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    I think we have the best still to come.

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    Yeah.

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    We're working on some great stuff for some future products, so can't wait.

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     Got it.

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     Thanks, Paul.

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     Thanks very much.

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     So thank you to everybody at Intel for making this transition possible.

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     It's been really great.

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     We're very proud of the machines we're delivering these days.

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     Next up, got some great news about games.

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     First, Electronic Arts, the number one publisher of games in the world,

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     is coming back to the Mac in a really big way.

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     And it's my pleasure to invite up Bing Gordon, one of the co-founders and the Chief Creative Officer of Electronic Arts.

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     Hey Bing.

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     How are you doing?

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     Nice to be here.

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     Thank you, Steve.

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     I have two teenage daughters. They live on Macbook.

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     I have friends in the music business, in the movie business, in the photography business, in the graphic design business.

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     business. They live on OS X. Our CTO at Electronic Arts lives on Mac and we're seeing EA technologists

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     move to Mac in droves. And what do they all want? What do they keep asking for in addition

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     to a cinema display? They want to go into an Apple store and they want to see all the

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     latest EA games, simultaneous released with all the other platforms. And so I'm here today

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     to announce we are going to rectify the situation. Starting in July, we're going to bring four