Apple WWDC 2008

Transcript

Machine transcript in the original language. It may contain errors. Select a timestamp to play that moment.

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   Well, nothing like a love is just

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   You're kind, so kind

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   That you tell this world that you might, might, might

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   Ain't it you trying to kill me?

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   I quit on my thumb

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   Real nervous, the bloody show is fun

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   Come on, baby, round the crows

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   Puttin' this great, great balls of fire

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   Good morning.

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    I am, thank you.

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    Thank you very much.

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    I'm really glad to be here this morning.

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    We've been working real hard on some great stuff that we can't wait to share with you.

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    So thank you for coming to WWDC 2008.

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    We've got a record 5,200 attendees here.

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    We wish we could have had more, but we sold out.

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    So I'm sorry for all those folks that didn't get a chance to be here,

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    but we can't find a bigger venue than this.

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    And we're going to have a great week this week.

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    147 sessions, 85 on the Mac,

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    and 62 on the iPhone.

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    So it's going to be packed.

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    And 169 hands-on labs,

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    over 1,000 engineers on site this week,

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    and we've got sessions on both iFund and Intel.

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    I think they're Friday morning.

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    So we've got a wide variety of stuff for you this week,

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    and I think it's going to be one of the best WWDCs ever.

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    So let's get started.

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    Now, as you know, there's three parts to Apple now.

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    The first part, of course, is the Mac.

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    The second part is our music businesses, the iPod and iTunes.

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    And the third part is now the iPhone.

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    Now, I'm going to take this morning and talk about the iPhone,

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    and things related to the iPhone.

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    And to help me, I'm going to ask Scott Forrestal,

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    our Senior Vice President of iPhone Software,

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    and, of course, Phil Schiller, our Senior Vice President of Product Marketing,

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    to help me with parts of this.

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    And then, after lunch, Bertrand Sarle, our Senior Vice President of OS X Software,

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    is going to give you a peek at the next version of OS X called Snow Leopard.

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    So we're very excited about this.

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    So let's get going.

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    Let's talk about iPhone.

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    Well, the place to start is our new software, the iPhone 2.0 platform.

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    This is a giant step forward from where we've been.

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    And, of course, it has the software development kit in it.

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    We started a developer program in March, on March 6th, which is just 95 days ago.

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    I'm pleased to report in those 95 days, we've had over a quarter million people download

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    the free SDK where you can build apps right on your Mac and run them right on your Mac.

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    We've had over 25,000 people apply to the paid developer program where you can actually

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    download the apps to your phone, try them on your phone, debug them on an iPhone.

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    And unfortunately, we couldn't take everybody, so we admitted 4,000 people to the program.

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    We've been getting tremendous feedback, and we'd like to thank everybody that's been giving

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    us this great feedback.

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    So iPhone 2.0 software, there's three parts to it.

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    Enterprise support, the SDK, and some new end-user features.

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    So let me start with the enterprise.

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    As you know, this is what we've heard from all the customers.

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    We'd like to be able to hook our iPhones up wirelessly to Microsoft Exchange.

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    And we've done it and we've built it in out of the box in iPhone 2.0 software.

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    Push email, push contacts, push calendars, auto discovery of your Exchange servers.

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    Global address lookups, you can look up addresses for anybody in the enterprise.

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    And should you lose your phone, it can be remotely wiped.

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    All of this stuff built in to iPhone 2.0 software.

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    In addition, we've worked with Cisco to build in their secure VPN services right into iPhone 2.0.

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    and all sorts of other network security that was demanded by the enterprise.

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    As a matter of fact, everything they've told us they wanted,

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    we have built right into iPhone 2.0 software out of the box.

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    Now, I told you we've had a beta program going.

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    The enterprise has participated in that beta program.

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    As a matter of fact, 35% of the Fortune 500

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    has participated in that beta program.

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    35% of the Fortune 500.

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    The top five commercial banks,

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    the top five securities firms,

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    six of the seven top airlines,

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    eight of the ten top pharmaceutical companies,

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    and eight of the ten top entertainment companies.

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    Not so bad.

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    And we've got great feedback from you.

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    In addition to these Fortune 500 companies, we've had phenomenal participation from higher education.

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    And we've had pretty much who's who in higher education in the beta program.

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    Again, gotten fantastic feedback.

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    So we made a video of some of these enterprise customers, and I'd love to show it to you now.

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    So let's roll the video.

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    To try and put a perspective on the size of the Disney IT environment, we've got roughly

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    55,000 desktops and laptops all around the world, 1,500 business applications.

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    Sunshine Athen Rosenthal is a 101-year-old law firm with 14 offices nationally and in

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    Europe.

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    We have over 5 million searchable files, 30,000 pages on our intranet, and over a petabyte

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    in our data center.

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    We're not much different in the Army from any other large corporation, but we're one of the few that are exceedingly mobile, deploy all over the world, and have people shooting at us.

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    When the 2.0 Beta was announced, it was amazing how many people from the firm contacted me immediately at press release and said, when can I have one?

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    We've been testing the Beta release for the last couple of months, and the software is there.

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    We integrated it very quickly and easily into our network.

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    We deployed seven applications within the first week,

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    and today we have over 2,000 employees that are on the iPhone.

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    Apple has thought about the fact that when you come into large enterprises,

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     you can't always count on the legacy environment.

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     The release 2.0 of the iPhone software is very well integrated

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     with Microsoft Exchange using ActiveSync,

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     so we can do push email, we can do push calendaring.

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     The push technology is really nice because it's transparent.

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     I mean, I don't have to worry about it.

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     I've never had a device that allowed me to view a Word file,

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     an Excel file, or a PowerPoint presentation as easily as you can on an iPhone.

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     I've got over 2 million users in my gal, probably the largest in the world.

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     I've got to be able to find people regardless of where they are.

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     And the ability to do that with the iPhone is great.

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     With Safari, we can access our entire SharePoint environment.

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     environment. We can access over six million documents, we can look at business

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     development information, we could look at contacts within the firm, everything

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     available remotely while you're on the road. We also have the ability through

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     some of the VPN software that's been embedded in the Release 2.0 to securely

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     get into our network using things like two-factor authentication, which again

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     are very important from a security perspective. Genentech needs to protect

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     its information and with the new release we have WPA, we have VPN, we have all the

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     tools we need to really keep it secure. Our security team here at Sun and Shine

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     works closely with the Secret Service as well as the Homeland Security Group