2008 - Steve Jobs - Steve Jobs introduces App Store
Archive source note: The original catalog dates this recording July 10, 2008. The presentation describes the first eight months of iPhone sales and a software release planned for June, so its catalog date needs review. The original file and identifier are preserved.
Transcript
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Welcome.
Thanks for joining us this morning for this special event.
We're really excited to share some great news with you about the iPhone software roadmap.
We've been working really hard on this, and we've got some really cool stuff to announce.
So let's get on with it.
Before we get into the details, I just want to share a few statistics about how far we've come with the iPhone in just the first eight months since we started shipping it.
If you look at the U.S. smartphone market, in just eight months, the iPhone has garnered a 28% market share, second only to RIM, and dramatically ahead of third, fourth, and all the others.
So we're pretty excited about this.
This is fourth calendar quarter data here.
So that's the first thing.
The second thing, though, is, as you know,
the iPhone is really bringing the Internet to a mobile device for the first time.
You really do have the Internet in your pocket.
And that's being borne out by the usage statistics for U.S. mobile browser usage.
Look at this.
iPhone, 71% of the U.S. mobile browser usage.
Because for the first time, you really do have the Internet in your pocket.
So these are very exciting statistics.
And so let's get on with what we have to talk about today in terms of the iPhone software roadmap.
Now, I've asked two of my colleagues to do the heavy lifting today.
Phil Schiller, our Senior Vice President of Worldwide Product Marketing,
and Scott Forstall, our Vice President of iPhone Software.
And the first thing we're going to talk about is iPhone in the enterprise.
And for that, I'm going to hand it over to Phil.
Thanks, Steve.
Good morning, everyone.
I am really excited to be the one to talk to you about iPhone in the enterprise.
From the beginning of launching iPhone, which is not so long ago,
we've had some great customers right at the forefront wanting to work with us to adopt the iPhone into their enterprise environments.
For example, Genentech. As you know, Genentech is the world's leading biotech company.
We have a great relationship with Genentech. Their CEO, Art Levinson, is a great board member for Apple.
So we do a lot of wonderful things together.
And right now at Genentech, they have thousands of iPhones deployed across multiple organizations
from sales to R&D.
And to get a sense for what does the iPhone mean inside Genentech, the quote here from
Todd Pierce, VP of Corporate Information Technology, the iPhone is a watershed event in mobile computing
for corporations.
Wow.
That's incredible.
I mean, they are an amazing company with thousands of iPhones.
And it's not just businesses, we also have great enterprises in the incredible universities
we work with.
We have a great number of large customers that have huge networks.
In fact, one of the leading universities in the world is right in our backyard, Stanford
University.
I'm working with them as well.
Right now at Stanford they have hundreds of iPhones deployed across faculty and staff.
In the words of their CIO, Bill Klepsch, the iPhone has worked effortlessly at Stanford
and the user acceptance just astounded us.
We've been inundated with orders.
That's incredible.
That's absolutely incredible.
I think you can guess why that might be.
And the iPhone is an amazing device
with a breakthrough user interface.
With just your finger, you can surf the web,
check your email, manage your contacts, contact friends.
It's an incredible device for enterprises.
But there are a lot of things that enterprise customers,
these and others, have told us are the things holding it back
from really being huge in the enterprise
so we've been hard at work listening to them
compiling lists trying to understand
what do they really want to take the iPhone
way out into giant numbers across enterprises and what is that
well first and foremost
great email integration
enterprise customers want the iPhone to integrate
and get push email directly from their email servers
huge request
just as big
they want great calendar integration
They want to be able to get their calendar items pushed to them wherever they are, over
the air, all day long.
They also want to get access to their contacts and have it pushed back and forth with their
servers.
They want to get to their corporate contact list through global address lists.
They want to build in additional VPN types and most often requested is Cisco IPsec VPN.
right into the iPhone.
They want two-factor authentication with certificates and identities.
They want enterprise class Wi-Fi with WPA2 Enterprise and 802.1X.
They want to be able to have tools to help them enforce security policies, like mandating
the use of pins on the iPhone.
They want tools to help them configure thousands of devices as they deploy iPhones across their
enterprise to set up all those mail and calendar services to set up those VPN
and security policies all simply automated and in the unlikely event it's
lost or stolen they want the ability to protect that data be able to remotely
wipe it that's the that's a long list of important features that some that that
that enterprise customers have told us that if we just did these things would
really help the adoption be huge in the enterprise well I'm really excited to be
the one to tell you today that we're doing all of these things in the next release of
the iPhone software.
Now, they don't just say, hey, I'd like push email and push calendaring.
They're much more specific than that.
What our customers have asked us, in large part, to do is to build in Microsoft's exchange
support right into the iPhone. So I'm also excited to be the one to tell you today that
we are working with Microsoft and we have licensed the ActiveSync protocol to build
directly into the iPhone so the iPhone can work directly with corporate exchange servers.
And that is a huge request of our customers to be able to deploy iPhones in very large
numbers across all these enterprises. So how does that work? Well to help explain it, I
I find it useful to understand the old way before we look at the new way.
So there is an older way to do things that some have made to work,
using older generation smartphone devices, if you ever see any of these around.
They do get push email and contacts and calendaring.
And you think they come from the servers in the environment,
but they don't actually work that way.
They first come, for example, to your device from a network operations center
that is outside your firewall.
firewall, it's even outside the country for most people.
And that has to get its information from something that's inside your firewall that you have
to set up, that's a proprietary messaging server, and that's where it comes from.
And of course that gets its data from your exchange server.
So you actually see that what's been built up is a complex scenario that actually takes
some money to support and maintain and build and license, and of course it adds risk to
reliability as we've seen from time to time well that's the old way Microsoft
has really come up with an architecture that's that's much more advanced and
and the kind of things enterprises want to build in they've built in a way with
active sync the active sync protocol where the iPhone can now work directly
with the exchange server to get you all the important corporate information in
in a more reliable, more affordable way.