Let’s Rock
Transcript
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disparity
Good morning.
Thank you.
Thank you for coming this morning.
We've got some really exciting stuff to share with you.
Before we do, I just wanted to mention this.
Enough said.
So, let's get on with the real topic of this morning,
which is music.
We're going to talk about music today,
and we've got some really fun new offerings.
Let's start with iTunes.
iTunes, of course, is the ubiquitous music and video player
married with the largest online content store in the world.
And iTunes now offers over 8.5 million songs.
It's amazing.
We started off with 200,000.
We now have over 8.5 million songs.
over 125,000 podcasts,
over 30,000 episodes of TV shows,
2,600 Hollywood movies,
and, as of very recently,
we now offer over 3,000 applications
for iPhone and iPod Touch.
Over 3,000 apps.
And over the years, we've built up a great customer base.
We're very pleased to announce that we've got over 65 million accounts in iTunes now.
It's fantastic.
65 million customers, credit cards, one-click shopping.
So, this has enabled us to slowly climb up in the U.S.
to become the number one music distributor in any format in the U.S.
So we're adding some new content to iTunes today.
The first thing we're adding is HDTV shows.
Now, you can buy TV shows for $1.99 in standard def on iTunes today.
The high def shows will be just a dollar more at $2.99.
And you can watch them on your computer.
This is a first.
So you can watch them on Apple TV and you can watch them on your computer.
The second thing we're adding is that NBC is coming back to iTunes for this season.
And they're bringing all their great shows with them.
So The Office is coming back,
Monk, Battlestar Galactica,
30 Rock, Heroes, all these great shows and more.
And these shows are coming back not just in standard def,
but they're coming back in high def as well.
So again, you can watch all these shows in standard def,
or you can watch them in high def right on your computer.
Maybe the biggest thing, though, with iTunes today
is we're introducing iTunes 8,
the next major release of iTunes.
It's got a ton of new stuff in it,
but I want to cover the few main pieces.
The biggest ones are, of course, HDTV shows,
which we just discussed.
Accessibility.
We've had a lot of requests for this.
We've built in VoiceOver
and all of our other accessibility technologies into iTunes.
so it's accessible now to even more people.
We've got some new browsing in iTunes,
which we think you'll like,
and we've got something called Genius.
So let's take a look at the last two.
Browsing.
The way to browse albums up till today has been this.
This is the best we've offered.
You could look at things by albums, but it's not so space efficient,
especially if you only have a few tracks per album.
So what we're adding in iTunes 8 is the ability
to just look at your albums by album cover.
And we've added this little bar at the top,
right, albums, artists, genres, and composers.
and you can look at anything graphically by album art
in these four categories.
So you can go from albums to artists
and see little tiles of all of your artists,
and you can skim these, just like an iPhoto,
and see all the albums that you have of that particular artist.
This also scales to, of course, movies, TV shows,
showing you the episodes you might not have watched
in a particular series, podcasts, the same thing,
But of course, it'll get used most for music.
So that's some new browsing, which is really, really nice.
And we're introducing a new feature called Genius.
Genius is pretty cool.
What Genius does, it allows you to automatically make
playlists from songs in your music library that go great
together with just one click.
So if you could take your library and pull together
playlists of songs that just really work together.
It helps you rediscover music in your own music library
and make great playlists that you probably wouldn't think
of making any other way.
And it really works well with just one click.
So that's what genius is.
And here's what it looks like.
Let's say you're listening to a song, in my case, a Bob Dylan
song, Don't Think Twice It's All Right.
There's a button down here in the corner, the genius button.
you push that and voila, you've made a Genius playlist.
You can refresh it as much as you want,
make different playlists, 25 songs, 50 songs, 75 songs,
or 100 songs each, and they're amazingly, amazingly good.
In addition to that, you can bring up the Genius sidebar,
which makes recommendations from the iTunes store
of stuff you might want to buy to complete this collection
songs like this. Albums, songs, and songs by other artists that are going to go great with these songs.
So how does this all work? Well, we've got the iTunes store up in the cloud,
and we've added Genius algorithms to that. We've developed them. We think they're pretty good.
And so you've got your music library, and if you turn on Genius, it's an opt-in voluntary thing,
you turn it on, it's going to send up some information to iTunes.
It's going to send information about your music library.
Things like track names, play counts, ratings, and playlists,
so that we can learn about your musical tastes.
And this information is sent completely anonymously.
At no time do we keep your IDs around.
Completely anonymously.
But it's not just information from you.
Right? Because we are going to combine your information
with the knowledge of millions of other iTunes users as well.