It's Only Rock'N'Roll

Transcript

Machine transcript in the original language. It may contain errors. Select a timestamp to play that moment.

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   My only rocket roll my life, yeah

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   My only rocket roll my life, yeah

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   My only rocket roll my life, yeah

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   My only rocket roll my life, yeah

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   Good morning.

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   Thank you very much.

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   Thank you.

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   I'm very happy to be here today with you all.

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   And as some of you may know, about five months ago, I had a liver transplant.

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    So I now have the liver of a mid-twenties person who died in a car crash and was generous enough to donate their organs.

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    And I wouldn't be here without such generosity.

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    So I hope all of us can be as generous and elect to become organ donors.

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    I'd like to take a moment and thank everybody in the Apple community for the

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    heartfelt support I got to. It really meant a lot and I'd also like to

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    especially thank Tim Cook and the entire executive team of Apple. They really rose

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    to the occasion and ran the company very ably in that difficult period. So thank

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    Thank you guys.

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    Let's give him a round of applause.

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    So I'm vertical.

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    I'm back at Apple, loving every day of it.

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    And I'm getting to work with our incredibly talented teams to come up with some great

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    new products for you all in the future. So it's wonderful. Thank you. So today we get

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    to talk about music. Before we do, I'd like to say, number one, I'm going to have Phil

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    Schiller join me for part of the presentation as well as Jeff Robbins, our VP of iTunes

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    engineering. And before we dive into music, I'd like to talk for a minute about the iPhone.

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    It's thrilling to report to you today that in a little over two years, we have sold 30

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    million iPhones.

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    Thirty million.

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    And during the last year one of the reasons for that

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    has been the remarkable App Store. The App Store is just a little over a year old

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    and we have now over 75,000 apps

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    in the app store. And users have downloaded over 1.8 billion apps. And, yeah, isn't that

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    incredible? And that does not include updates. If it included updates, the number would be

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    a few times more than that. 1.8 billion applications have been downloaded. Now, today we have something

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    new for iPhone and iPod touch owners. We are introducing iPhone OS 3.1. It's got a bunch

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    of really nice features in it and a bunch of bug fixes as well. And I just want to highlight

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    two new things today. The first one is our genius technology. Our genius technologies

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    work really well for automatically making playlists from songs in your music library

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    library that go great together. We've applied that same technology now to apps in the App Store.

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    Wouldn't it be great if the App Store could make recommendations of apps to you,

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    just like Genius is making recommendations of songs? And that's what it does.

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    now. It automatically makes recommendations from the App Store based on the

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    applications you own. And it's really nice. You turn it on, on your iPhone or

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    iPod touch, and we've added a third button here called Genius next to New and

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    What's Hot, and it'll show you recommendations based on what you already

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    own. It'll even tell you what it's basing it on. And this will only get better and

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    better and better as we get larger databases of people, what they buy, what

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    they like, the recommendations will get better and better just like they have for music.

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    The second thing we're adding today is ringtones.

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    We're adding ringtones to the iTunes store.

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    We have over 30,000 ringtones from all four major labels.

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    They're going to be sold at a breakthrough price for ringtones of $1.29, free previews,

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    one click purchasing, and they're in the iTunes store.

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    We've bumped podcasts over under more, and we've given that slot to ringtones,

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    and you can just buy ringtones just like you can other music,

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    and they show up right on your iPhone,

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    and you can set them to be ring for any particular number or be your default ringtone.

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    It's really easy.

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    So those are just two of the features in 3.1.

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    3.1 is free for iPhone and iPod Touch customers with 3.0,

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    and it's available today.

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    It's a free download from iTunes, so go check it out.

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    It's really nice.

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    So let's move on to music.

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    Well, to start with, let's start with iTunes.

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    We all love iTunes.

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    We use it every day.

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    So do people around the world.

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    iTunes is now in 23 different countries.

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    We just opened Mexico a few weeks ago.

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    and iTunes is the number one music retailer in the world now.

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    We've sold over 8.5 billion songs,

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    but a statistic that's even more amazing to me

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    is we've recently crossed over 100 million accounts on iTunes,

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    and all with credit cards, all with one-click purchasing.

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    So that makes iTunes one of the largest stores on the web,

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    100 million accounts.

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    So today we're introducing something really great,

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    and that's iTunes 9, the next major release of iTunes.

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    And this is what iTunes has looked like to date.

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    and this is what iTunes 9 looks like.

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    We've cleaned it up quite a bit,

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    made it much easier to navigate around,

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    and you'll see it in just a few minutes.

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    But I want to cover a few features of iTunes 9.

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    First of all is Genius Mixes.

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    We're going to be applying Genius to yet another area.

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    Now, when we first introduced Genius,

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    it's gotten a great response.

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    iTunes Genius is pure Genius.

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    And people have submitted now over 27 million libraries.

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    And each has been about 2,000 songs.

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    And so they've submitted over 54 billion songs that they have got in their libraries.

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    And we've analyzed all of them.

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    And the Genius database has just gotten smarter and smarter and smarter.

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    And hopefully the recommendations have gotten better and better and better.

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    And they've enabled us, they've enabled all of us, to make these genius playlists.

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    We pick a song from our library and automatically get a playlist of other songs in our library that go great together with that song.

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    Well, we're applying that same technology and that same database now to something new called Genius Mixes.

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     And what genius mixes are is, imagine a genius DJ that plays endless mixes of songs from your iTunes library that go great together.

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     Almost like radio stations.

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     And iTunes will make up to 12 of them based on the music you have in your library and this awesome genius database.

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     And you just click on one to start playing it.

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     You see the album that's playing in particular.

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     but they'll go on and on and on playing songs that go well together from your library.

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     And it's really quite something.

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     It's like a great DJ or a great radio station.

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     And we think you're really going to like this.

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     So genius mixes.

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     Next, improved syncing.

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     When you want to sync stuff to your iPod Touch or your iPhone,

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     we can make that even better.

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     better and we have. So as an example when you're going to sync music now you can

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     say I want to sync these playlists but I also want all of the music by Bob Dylan

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     and I want you know a rock and roll genre everything from rock and roll and

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     it'll automatically figure that all out and put the right music on your iPod or

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     iPhone. It's really nice. Or you might be in photos and of course if you have a PC

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     you'll sync photos from your folder onto your iPod or iPhone but if you're on a

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     Mac you can sync albums but you can also have events and faces from iPhoto and

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     say well I want to sync these albums but I want Becky's birthday and I want all