Steve Jobs on Why Ideas Should Run Companies, Not Hierarchy

Transcript

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1. 0:00

   What I do all day is meet with teams of people and work on ideas and solve problems to make new products, to make new marketing programs, whatever it is.

2. 0:12

   And are people willing to tell you you're wrong?

3. 0:16

   Yeah.

4. 0:17

   I mean, other than snarky journalists.

5. 0:19

   Oh, yeah.

6. 0:21

   No, we have wonderful arguments.

7. 0:24

   And do you win them all?

8. 0:26

   Oh, no.

9. 0:26

   I wish I did.

10. 0:28

    Oh, see, you can't.

11. 0:29

    If you want to hire great people and have them stay working for you, you have to let them make a lot of decisions, and you have to be run by ideas, not hierarchy.

12. 0:43

    The best ideas have to win.