Apple Special Event - Ipad introduction
Transcript
Machine transcript in the original language. It may contain errors. Select a timestamp to play that moment.
Get to the main event.
I chuckled when I saw this.
But before we get to that, I want to go back to 1991, when Apple announced and shipped its first Power Books.
This was the first modern laptop computer.
Apple actually invented the modern laptop computer with these PowerBooks.
It was the first laptop that had a TFT screen, the first modern LCD screens.
It was the first laptop that pushed the keyboard up creating palm rests
and had an integrated pointing device, in this case a trackball.
Well, of course, almost 20 years later, we've got incredible laptops now.
Just a few years ago, in 2007, Apple reinvented the phone with the iPhone.
And a few years later, we've got the great iPhone 3GS, the best phone in the world.
And so, all of us use laptops and smartphones now.
Everybody uses a laptop and or a smartphone.
And the question has arisen lately.
Is there room for a third category of device in the middle?
Something that's between a laptop and a smartphone.
And of course, we've pondered this question for years as well.
The bar is pretty high.
In order to really create a new category of devices, those devices are going to have
to be far better at doing some key tasks.
They're going to have to be far better at doing some really important things.
Better than the laptop, better than the smartphone.
What kind of tasks?
Well, things like browsing the web.
That's a pretty tall order.
Something that's better at browsing the web than a laptop?
Okay.
Doing email.
Enjoying and sharing photographs.
watching videos, enjoying your music collection, playing games, reading ebooks.
If there's going to be a third category of device, it's going to have to be better at
these kinds of tasks than a laptop or a smartphone. Otherwise, it has no reason for being.
Now, some people have thought that that's a netbook.
The problem is netbooks aren't better at anything.
They're slow, they have low quality displays, and they run clunky old PC software.
So they're not better than a laptop at anything, they're just cheaper.
They're just cheap laptops, and we don't think that they're a third category device.
But we think we've got something that is.
And we'd like to show it to you today for the first time.
And we call it the iPad.
So, let me show it to you now.
This is what it looks like.
I happen to have one right here.
That's what it looks like.
Very thin.
It's just like this.
So, let's give you a little overview.
It's very thin.
And you can change the background screen, the home screen, to personalize it any way
you want.
People put their own photos on it, I'm sure, but we ship a few and you can make it anything
you want.
And what this device does is extraordinary.
You can browse the web with it.
It is the best browsing experience you've ever had.
It's phenomenal to see a whole webpage right in front of you and you can manipulate with
your fingers.
It's unbelievably great.
Way better than a laptop.
Way better than a smartphone.
And you can turn iPad any way you want.
Up down sideways it automatically adjusts however you want to use it.
And again to see the whole webpage is phenomenal.
there holding the internet in your hand.
It's an incredible experience.
Phenomenal for mail.
Want to focus in on a message?
You can do that.
See your inbox.
Again, just turn iPad sideways.
Get a different view on your mail.
Push the compose window.
A keyboard pops up that's almost life-size.
It's a dream to type on.
for photos
your albums are shown as stacks of photos
your albums are events
you can unfold them
look at all your photos
flick through them
got some great slideshows built in
it's a wonderful way
to share your photos with friends and family
built in a calendar
you can see your month's activities
or your day's activities
and everything in between
built in a great address book
for your contacts.
Have a great Maps application,
which works with Google's back end.
Show you Maps,
satellite views, zoom in on things.
iPad is an awesome way
to enjoy your music collection.
And, of course,
we have the iTunes Store.
Built right into the iPad,
so you can discover music,
you can purchase it,
movies, TV shows, podcasts, iTunes University, everything built right into the iPad.
YouTube, you can watch YouTube on it, including YouTube and high def now.
They've got a lot of high def video.
And of course, it's awesome to watch TV shows and movies on.
So that gives you a little overview of what the iPad can do.
But it's nothing like seeing it.
So I'd love to show it to you now.
Let's take a look at it.
Again, using this thing is remarkable.
It's so much more intimate than a laptop,
and it's so much more capable than a smartphone
with this gorgeous large display.
So this is the lock screen.
I unlock it.
The icons fly in.
Let's go right to the web.
So here we are at Apple.com and I'm just going to go to Safari.
I just touch the bookmarks icon and touch the New York Times, let's say.
And here we are right at the New York Times.
You can see how fast it is.