Steve Jobs introduces iPad 2 (2011)

2011-03-021:13:36English

Transcript

Machine transcript in the original language. It may contain errors. Select a timestamp to play that moment.

saud
Good morning.
Thanks for coming.
Thank you.
Thank you.
Thank you.
We've been working on this product for a while and I just didn't want to miss today.
So thank you for having me.
And we've got something great to announce today.
Before we get to it, I've got a few updates for you.
The first thing I'd like to talk about is iBooks.
You know, we launched the iBooks store less than a year ago.
And one of the milestones we've hit is that users have downloaded over 100 million books in less than a year from the iBook store.
And today we're announcing that Random House, the largest trade publisher, is bringing their over 17,000 books to the iBook store.
They're going to be joining the other five big guys.
And we have now over 2,500 publishers
distributing through the iBookstore.
So we're really thrilled about getting random hits.
So that's iBooks.
Some good stuff happening there.
Now, as you know, iBooks is one of our three stores, right?
We have iTunes, the App Store, and iBooks.
and iBooks, and they all use the same Apple ID to access them.
And you have to have an account with Apple.
Now, recently we just crossed 200 million accounts.
And these are accounts with credit cards and one-click purchasing.
Now Amazon doesn't publish their numbers, but it's very likely this is the most accounts
with credit cards anywhere on the internet.
So we're really, really excited about this,
and that's a big milestone for us.
Another milestone is let's look at one of these stores,
the App Store.
We recently just paid out over $2 billion
dollars to the developers cumulatively in total.
Developers have earned over two billion dollars from selling their apps on the
App Store. And again, a lot of people have tried to copy this. I think we're way ahead and you can
understand why developers want to write their apps for the App Store. So we're very excited about that.
And lastly, the iPhone.
We recently shipped our 100 millionth iPhone.
So, a lot of stuff going on, and it's all good.
Now, today we're here to talk about Apple's third post-PC blockbuster product.
Right? That's how we think about these things. We started off in 2001 with the iPod. Right?
Our first post-PC product. And we've been at it ever since. In 2007, we added the iPhone.
And in 2010, we added the iPad. And every one of these has been a blockbuster.
So we're in a position now where the majority of our revenues come from these post-PC products.
And when we introduced the iPad a little less than a year ago, we said it's our most advanced technology in a magical and revolutionary device at an unbelievable price.
Now, people laughed at us for using the word magical, but you know what?
It's turned out to be magical, right?
And people weren't sure that it was an unbelievable price.
Well, let me tell you, ask our competitors now.
And they'll tell you.
So, 2010 turned out to be the year of the iPad.
And let me give you a few statistics on that.
We sold almost 15 million iPads in 2010.
And remember, that's just nine months.
That's from April through December.
15 million iPads.
That's more than every tablet PC ever sold.
You know, the tablet PC did not invent the modern tablet PC.
It crashed and burned.
The modern tablet PC is the iPad.
And it generated a little shy of $10 billion in revenue for Apple.
$9.5 billion in revenue over nine months.
We've never had a product that got off to that fast of a start.
As a matter of fact, many have said this is the most successful consumer product ever launched.
Over 90% market share, and our competitors were just flummoxed.
They went back to the drawing boards.
They tore up their designs because they weren't competitive.
And so there was one Samsung got out last year, and you might have heard the quote that they said.
As you heard, our sell-in was quite aggressive, around two million.
In terms of sell-out, we believe it was quite small.
So a lot of these were probably on the shelf by the end of the year.
Now, our app store has over 350,000 apps in it.
Over 65,000 of those now take full advantage of the iPad.
It's larger screen, it's faster processing, etc.
And some of these apps are just fantastic.
Apps from Autodesk, all sorts of magazines, newspapers, and
publishing apps.
Just wonderful, wonderful apps.
Consumption apps, creation apps, fantastic games, and a lot
of apps for business in vertical markets like medical.
The things people are doing here are amazing.
And again, they're taking advantage of this incredible,
magical user interface on a much larger canvas with more
resources, and the apps that they're writing
are just fantastic.
There's never been anything, as an example, like this for
photography before.
65,000 apps specifically tailored for the iPad.
Now, that compares to our competitors who are trying to
launch these days with, at most, 100 apps.
And I think we're being a little generous here.
So this is a huge advantage we have and it's going just like this.
Now one of the things that enabled us to roll out this technology so fast
was our Apple retail stores.
They were built for moments like this.
They were built to take new technology and roll it out and educate customers about it
and be there when they have questions and issues.
And we have hundreds of Apple stores now.
As you know, this is one of our newest ones in Chicago.
And without these stores, I don't think we would have been as successful either.
So we made a video about 2010, the year of the iPad.
And I'd love to show that to you now.
So let's roll the video.
It's not often that something brand new comes along and creates a new category.
That's a very rare moment in time.
So it's very easy when something new launches that naysayers come out of the woodwork and
all beat it down and say why it's not going to work.
And it's so gratifying to see that instead it's one of the greatest things we've ever
done.
No one, no one predicted in their highest estimates to be as successful as it has been.
The iPad according to some industry experts is the fastest growing new product in history.
You know in 10 years of retail I've never seen anything like the launch of the iPad.
You know I just remember that first day and it wasn't.
how many we sold, which was an all-time record.
It was the number of people that want to put their hands on this product.
The number one reason people come to our stores
is to try a product that they've heard about, but never experienced firsthand.
And the iPad is a product that has to be held,
has to be touched, to truly understand how magical it is.

Transcript

Machine transcript in the original language. It may contain errors. Select a timestamp to play that moment.

saud

Good morning.

Thanks for coming.

Thank you.

We've been working on this product for a while and I just didn't want to miss today.

So thank you for having me.

And we've got something great to announce today.

Before we get to it, I've got a few updates for you.

The first thing I'd like to talk about is iBooks.

You know, we launched the iBooks store less than a year ago.

And one of the milestones we've hit is that users have downloaded over 100 million books in less than a year from the iBook store.

And today we're announcing that Random House, the largest trade publisher, is bringing their over 17,000 books to the iBook store.

They're going to be joining the other five big guys.

And we have now over 2,500 publishers

distributing through the iBookstore.

So we're really thrilled about getting random hits.

So that's iBooks.

Some good stuff happening there.

Now, as you know, iBooks is one of our three stores, right?

We have iTunes, the App Store, and iBooks.

and iBooks, and they all use the same Apple ID to access them.

And you have to have an account with Apple.

Now, recently we just crossed 200 million accounts.

And these are accounts with credit cards and one-click purchasing.

Now Amazon doesn't publish their numbers, but it's very likely this is the most accounts

with credit cards anywhere on the internet.

So we're really, really excited about this,

and that's a big milestone for us.

Another milestone is let's look at one of these stores,

the App Store.

We recently just paid out over $2 billion

dollars to the developers cumulatively in total.

Developers have earned over two billion dollars from selling their apps on the

App Store. And again, a lot of people have tried to copy this. I think we're way ahead and you can

understand why developers want to write their apps for the App Store. So we're very excited about that.

And lastly, the iPhone.

We recently shipped our 100 millionth iPhone.

So, a lot of stuff going on, and it's all good.

Now, today we're here to talk about Apple's third post-PC blockbuster product.

Right? That's how we think about these things. We started off in 2001 with the iPod. Right?

Our first post-PC product. And we've been at it ever since. In 2007, we added the iPhone.

And in 2010, we added the iPad. And every one of these has been a blockbuster.

So we're in a position now where the majority of our revenues come from these post-PC products.

And when we introduced the iPad a little less than a year ago, we said it's our most advanced technology in a magical and revolutionary device at an unbelievable price.

Now, people laughed at us for using the word magical, but you know what?

It's turned out to be magical, right?

And people weren't sure that it was an unbelievable price.

Well, let me tell you, ask our competitors now.

And they'll tell you.

So, 2010 turned out to be the year of the iPad.

And let me give you a few statistics on that.

We sold almost 15 million iPads in 2010.

And remember, that's just nine months.

That's from April through December.

15 million iPads.

That's more than every tablet PC ever sold.

You know, the tablet PC did not invent the modern tablet PC.

It crashed and burned.

The modern tablet PC is the iPad.

And it generated a little shy of $10 billion in revenue for Apple.

$9.5 billion in revenue over nine months.

We've never had a product that got off to that fast of a start.

As a matter of fact, many have said this is the most successful consumer product ever launched.

Over 90% market share, and our competitors were just flummoxed.

They went back to the drawing boards.

They tore up their designs because they weren't competitive.

And so there was one Samsung got out last year, and you might have heard the quote that they said.

As you heard, our sell-in was quite aggressive, around two million.

In terms of sell-out, we believe it was quite small.

So a lot of these were probably on the shelf by the end of the year.

Now, our app store has over 350,000 apps in it.

Over 65,000 of those now take full advantage of the iPad.

It's larger screen, it's faster processing, etc.

And some of these apps are just fantastic.

Apps from Autodesk, all sorts of magazines, newspapers, and

publishing apps.

Just wonderful, wonderful apps.

Consumption apps, creation apps, fantastic games, and a lot

of apps for business in vertical markets like medical.

The things people are doing here are amazing.

And again, they're taking advantage of this incredible,

magical user interface on a much larger canvas with more

resources, and the apps that they're writing

are just fantastic.

There's never been anything, as an example, like this for

photography before.

65,000 apps specifically tailored for the iPad.

Now, that compares to our competitors who are trying to

launch these days with, at most, 100 apps.

And I think we're being a little generous here.

So this is a huge advantage we have and it's going just like this.

Now one of the things that enabled us to roll out this technology so fast

was our Apple retail stores.

They were built for moments like this.

They were built to take new technology and roll it out and educate customers about it

and be there when they have questions and issues.

And we have hundreds of Apple stores now.

As you know, this is one of our newest ones in Chicago.

And without these stores, I don't think we would have been as successful either.

So we made a video about 2010, the year of the iPad.

And I'd love to show that to you now.

So let's roll the video.

It's not often that something brand new comes along and creates a new category.

That's a very rare moment in time.

So it's very easy when something new launches that naysayers come out of the woodwork and

all beat it down and say why it's not going to work.

And it's so gratifying to see that instead it's one of the greatest things we've ever

done.

No one, no one predicted in their highest estimates to be as successful as it has been.

The iPad according to some industry experts is the fastest growing new product in history.

You know in 10 years of retail I've never seen anything like the launch of the iPad.

You know I just remember that first day and it wasn't.

how many we sold, which was an all-time record.

It was the number of people that want to put their hands on this product.

The number one reason people come to our stores

is to try a product that they've heard about, but never experienced firsthand.

And the iPad is a product that has to be held,

has to be touched, to truly understand how magical it is.