Tech : Steve Jobs & 100 days of Macintosh
Transcript
Machine transcript in the original language. It may contain errors. Select a timestamp to play that moment.
But now to get the show rolling, allow me to introduce our chairman, our visionary,
but most important to all of us today, the general manager of the Macintosh division,
Steve Jobs.
Apple II, Apple II, Apple II, Apple II.
Good morning, and welcome to the second major Apple product event in less than 100 days.
I'd like to spend a few minutes reviewing where we are with our first major product of 1984, Macintosh, in the first 100 days.
And to help me, I want to use this Macintosh right next to me here,
and all the images that you're about to see in the next few minutes
will be generated by this Macintosh and what's on this disket.
So let's get started.
Thank you.
Thank you.
Today, April 24th, is Macintosh's 92nd day.
Let's zoom out and take a look at where we've come in those 92 days.
We set a goal for ourselves of Macintosh the first 100 days.
And we had two things that we wanted to accomplish during those first 100 days.
First, to establish Macintosh as the third milestone product of our industry,
alongside the Apple II and the IBM PC.
And secondly, to sell 50,000 Macintoshes during the first 100 days
to demonstrate that there would be phenomenal consumer acceptance
for both the product and the vision behind the product.
Now, let's examine how long it took the first two milestone products
to reach a 50,000-unit installed base.
It might give us a bit of a perspective.
First, there was the Apple II.
Introduced in 1977, it took two and a half years to sell the 50,000th Apple II.
in late 1979.
Next, there was the IBM PC.
Introduced in late 81,
it took seven and a half months
before it sold its 50,000th unit
in mid-1982.
Macintosh, introduced 92 days ago
on January 24th,
reached its 50,000th unit
on April 6th in just 74 days.
Macintosh took only 74 days to establish itself alongside the other two milestone products.
Now we set for ourselves a goal of selling 50,000 Macs in the first 100 days.
Some called it unrealistic, some called it fantasy, we called it essential.
And we achieved our goal in under three-fourths of the time that we set for ourselves.
And as of today, day 92, we've shipped over 60,000 Macintoshes.
And by May 2nd, day 100, we will have sold over 70,000 Macintoshes, almost 150% of our original gold.
I have a very simple message for all of you dealers out there.
That is, thanks, thanks, thanks.
We did this as partners.
There were over 4,500 Own a Mac shipped to date to retail salespeople and
And over 8,500 salespersons have been trained to sell Macintosh.
We did this as a team.
Now, we're always looking for excellent models and goals.
And some people think our goal with Mac is just to beat IBM.
But what we really want to do is to pass the largest installed base of Macs ever.
This is our goal for the next 100 days.
Seriously, though, I got a letter from the Vice President of Marketing at McDonald's, among the many others that we received.
And I'd like to just read a few paragraphs of it.
Dear Mr. Jobs, from one who appreciates outstanding consumer marketing,
I congratulate those at your company and your dealers responsible for the marketing of Macintosh.
And from one who has wanted to be sold a personal home computer,
I thank the same marketing people at Apple for developing the advertising insert which I recently found in Newsweek magazine.
It did what no other computer advertising nor editorial information has done to date.
It provided the reasons and rationale which I needed to justify acquisition of a personal computer.
For two years now, I've been trying to convince myself that I should have a PC.
I've read lots of advertising and many articles, each time to reach the same conclusion.
It's just too much work to learn to operate one.
What really would I do with one anyway?
During this trying-to-be-sold process, I've condemned the whole PC industry for being completely ineffectual in their consumer marketing efforts.
How could people so bright enough to develop and manufacture computers be so dull when it came to selling them?
I actually considered approaching you or one of your competitors with some friendly advice on marketing to the consumer.
No need anymore. Apple has done it.
Your Macintosh advertising has sold me, and you've shown your industry how to market personal computers to real people.
Again, a professional congratulations and a professional thank you to the marketing team at Apple and all of your dealers.
Now I'd like to run through a brief product update and show you where we are on some of the accessories.
The external disk drive. We've slipped about 60 days on this. That's the bad news. The good news is they'll be on your stores May 9th.
Letter quality printer. We have listened. There will be letter quality printer support on Macintosh by summer.
Carrying cases are on allocation now.
They should be off by summer.
The security kit will be shipping in July and the keypad in September.
The reason the keypad is in September is that it uses the same microprocessor as in the keyboard
so that every keypad we ship, we do not ship one Macintosh as these are on allocation right now.
We hope to be off allocation by September.
On the software side, Mac Paint and MacWrite have been recognized as great software products by the industry.
Both have won software packages of the month in various software magazines,
and we're seeing pretty phenomenal acceptance by the users of the Macintoshes out there now.
Let's look at the rest of the Apple software.
Mac Pascal will be out in June.
Mac Terminal and Mac Assembler Debugger in July.
Project Draw and Basic in September.
These will be on your shelves in those months.
And today, at the Rep Breakout,
we will be giving you a special pre-alpha release
of Mac Terminal that you can demo in your stores.
And on May 9th, you'll be receiving a package from us
that has pre-alpha releases of Project Draw, Pascal,
and a free write paint upgrade,
which you can distribute to your customers
as they return to your stores.
Now the majority of software is going to come from third party software developers.
To date we've had over 6,500 inquiries.
We have trained over 2,000 software developers in our seminars.
There are over 250 serious developers working right now,
and we expect over 150 applications by year end on your shelves.
I'd like to show you some screens of some of those this time.
This is Mac Project.
We think it's going to do for project management what VisiCalc did for financial modeling.
This is one of the setup screens in Mac Terminal.
It's an extremely good terminal package, which you'll be seeing today.
This is a package marketed by Habodex.
It's an electronic Rolodex available now.
This is part of the Helix relational database, which will be available in June.
This is a fun one.
This is a millionaire stock market simulation game.
This is a package from Dow Jones,
which will be on the market this summer.
And this is chart from Microsoft,
which will be in your stores in May.
There will be a sheet in the Apple 32 folder which you receive at your rep breakouts
which gives you the detailed status of over 50 software products
which will be out by the end of this summer or early fall for Macintosh.
And a variety of these new programs will be demonstrated all day long
in a demo room right next to the press room,
and you can go take a look at them for yourselves.