Apple - Steve Jobs introduces the iPod - 2001

Transcript

Machine transcript in the original language. It may contain errors. Select a timestamp to play that moment.

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   Thanks for coming today.

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   So, we have something really exciting for you today.

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   Now Apple's been doing a lot of great stuff lately.

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   We shipped Mac 10.1 last month, an incredibly stunning upgrade to Mac OS X and we're getting

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   rave reviews for it from a lot of you folks in this room.

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   We updated our whole portable line last week, our PowerBooks and our iBooks, a lot of things

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   going on.

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   And we lured you here today with the promise of unveiling a breakthrough digital device

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   that's not a Mac.

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    And that's exactly what we're going to do.

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    So let's start with the digital hub.

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    This is a strategy that we announced in January of this year, about nine months ago.

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    And that strategy is that we believe the Mac can become the center of your digital lifestyle.

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    In other words, we're being surrounded by these amazing digital devices these days.

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    Digital cameras, digital camcorders, DVD players.

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    And we think that with the appropriate application software, the Mac can add tremendous value

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    to these devices and become an essential part of your life where you can't get along without

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    it.

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    And that's our digital hub strategy in a nutshell.

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    Now the most important of these devices are of course the digital camera, the digital camcorder,

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    DVD player and portable digital music players.

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    So how have we done?

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    Well we entered the year with an incredible app called iMovie2.

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    iMovie2 is so far ahead of anything else for consumer video editing.

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    We have millions and millions of people out there making movies on their Macs and it is

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    so easy to use you don't even have to read a manual.

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    We are way ahead of everybody else in this and Apple is now the largest video editing

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    supplier in the world, both at the pro and the consumer level.

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    We then followed it up in January with iTunes.

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    iTunes has been an incredible hit for us.

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    The easiest to use, most powerful digital music jukebox player on any platform.

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    Next, we introduced our SuperDrive and some of our Power Mac configurations, and we rolled

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    out iDVD, and we have now announced iDVD2, which will be shipping early November.

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    It's unbelievable.

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    can make your own DVDs that play in every consumer DVD player, which there are now over

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    20 million of in the United States alone.

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    And it's unbelievable.

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    And again, we are very far ahead of everybody else in this area.

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    And lastly, in photography, digital photography, we have built right into Mac OS X an application

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    called Image Capture, which is amazing.

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    You plug your camera right in and boom, your pictures are automatically imported and you

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    can do a bunch of stuff with them.

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    Now, a lot of people can draw charts like this on the blackboard, but we are delivering.

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    We have all four of these things covered.

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    And what I'd love to do is just show them to you right now, real quickly.

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    Let's go over here.

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    So the first thing I'm going to do is let me launch iMovie.

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    And as you know, you hook your camcorder up to iMovie.

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    You import your clips.

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    Up here, you can drag these clips down right into your timeline if you want to make a movie

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    with them.

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    And you can do some amazing things, too.

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    You can add transitions.

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    You can do push transitions or scale down transitions if you want to.

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    Just add these transitions very easily to your movie.

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    You can add titles and different effects.

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    As an example, I can say, let's make this a sepia tone.

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    You can add a soundtrack and even record your own voice in your movies.

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    And let me show you another fun thing you can do.

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    Let me just take a clip up here.

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    And I'll play this clip.

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    Oops.

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    This is a movie, by the way, that one of our customers sent in.

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    They send us a lot of these movies, so I just decided, let's just use a real one.

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    And I can take that clip and I can say, well, let's make that clip faster.

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    Let's go to the beginning here.

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    We can speed things up in iMovie.

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    And we can even go ahead and reverse the directions.

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    So we can do things like this.

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    And so let me just go play this movie again.

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    It was sent in by a customer.

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    Oops, I'm playing that one clip.

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    Let me go back and play the whole movie.

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    There we go.

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    Yeah.

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    How big is it that?

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    Hi.

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    This is so cool.

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    in

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    so those proud parents made that movie probably half an hour with i movie

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    and there's just nothing like it in the world so that's on

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    now let's say you've made some i movies and you want to put them on a dvd

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    uh... and sent your family what better way to share these things

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    team for a bunch of our movies on a dvd and you can even put uh...

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    digital photography on i dvd tens of thousands of digital photographs

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    and we've built an app IDVD and now IDVD2

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    that lets you build these DVDs create these DVDs

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    create the menus in minutes and then just push a button if you have a

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    system with SuperDrive on it and burn a DVD IDVD2

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    adds the most incredible feature to IDVD

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    and that is motion menus

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    so you can actually the buttons will actually display the contents of the

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    movie behind them

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    And you can even put a motion background and a soundtrack on your DVD and make these things literally in a few minutes.

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    Now, what we've done with iDVD2 is if you buy it on a Mac where we can load up the hard disk, we've actually loaded up a bunch of themes for you, too.

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    And so we have all these themes that you can have.

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    And let me go ahead and show you some of them.

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    Not all of them have soundtracks.

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    Not all of them have motion backgrounds, as an example.

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     but here's one that doesn't we can just see your movies uh... animating in the

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     buttons

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     here's another one through nice parchment

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     again you can't you know just move all these around you like

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     there's a great one

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     and

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     you can make this in a few minutes

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     or a dvd

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     sensitive

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     and

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     there's another fun one sports

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     Here's a great travel one.

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     Again you can just, very easy to move things around.

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     And then here's a great one if you have kids.

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     So again, to be able to take your iMovies and put as many of them as you want on a DVD,

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     put your digital photographs on, burn a DVD and send it to anybody you want.

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     This is one of the most amazing things we've ever done, I think.

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     We're very proud of it.

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     So that's iDVD.

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     Now, let's go on to iTunes.

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     We all know iTunes.