Steve Jobs introduces OS X 10 1 - Seybold 2001

Transcript

Machine transcript in the original language. It may contain errors. Select a timestamp to play that moment.

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   Good morning. My name is Gene Gable. I'm the president of Seabolt Seminars. I want to thank

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   everybody for coming. We know it wasn't easy for some of you to make it here today, and we really

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   appreciate the effort. Yesterday we made the announcement that because of the events of the

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   last few weeks, there would have to be some natural changes in our lineup of programming and some of

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   our speakers this morning I was supposed to be introducing live via satellite

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   from Paris France Apple CEO Steve Jobs I hope you won't be too disappointed that

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   instead I'd like to introduce live via stage right Apple CEO Steve Jobs

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   thank you Steve

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   Thank you.

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    Good morning.

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    I was supposed to be in Paris today for Apple Expo Paris,

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    which unfortunately, given the events of the last week and a half,

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    we decided it was best to cancel.

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    So I could be here today.

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    But when I was going to be in Paris, I asked Phil Schiller,

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    one of my close colleagues and Apple's vice president of worldwide product marketing,

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    to give this keynote.

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    And Phil's done a great job preparing a keynote,

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    so I just wanted to say a few words and get off the stage

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    and let Phil get up and give his great keynote.

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    We have some of the best hardware we've ever had.

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    We've got the fastest personal computer in the world,

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    the Power Mac G4.

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    We've got the best and fastest portable in the world

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    with the Titanium PowerBook G4.

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    And we got the incredibly successful iBooks.

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    but if you asked what's the most important strategic thing we are doing at Apple right now

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    most important thing of the company is Mac OS 10 Mac OS 10 is the first major overhaul of the Mac

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    platform really in many ways since 1984 and what we have done with Mac OS 10 was what everyone said

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    was impossible we have married the power the openness of Unix all open source with the elegance

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    and simplicity of the Macintosh and the Macintosh is extremely powerful and broad applications

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    platform and thousands or tens of thousands of applications we have married these two things

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    together no one thought it was possible even some of even some folks at Apple

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    didn't think it was possible in the first few years we've managed to do it

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    and it's great and what we what's resulted has been the platform that

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    we're going to build on for the next 15 20 years we ship Mac OS 10 on March 24th

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    wasn't perfect we said it would at that time we said it's going to take us 12

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    months to complete the transition to Mac OS X and one way to look at that 12

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    months is like 12 hours on the face of a clock with noon being March 24th well

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    six months has passed since March 24th so we're at six o'clock now we're halfway

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    through the transition now obvious software team didn't stop after they

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    shipped Mac OS 10 in March 24th they didn't go off and take vacations because

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    they knew we weren't finished yet they knew there were going to be issues from

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    users and from developers and these guys have worked like crazy in the last six

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    months and we've shipped four software updates over our internet software

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    update mechanism it's worked beautifully but today we're going to announce the

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    first major upgrade to Mac OS X version 10.1 and it's come out spectacular.

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    We've shown this, everybody we've shown it to has one word, first word out of the

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    mouse, awesome. The performance is spectacular. We filled in the missing

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    features, not only DVD playback but things like burning DVDs right from the

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    desktop with 4.6, whatever it is, gigabytes of data right from your

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    desktop things like that it is awesome and it's going to be in stores for you

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    to get this Saturday okay

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    we will actually be in stores with our first major upgrade to Mac OS 10 before

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    the

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    Windows XP upgrades are even in the stores for their first rep. So Saturday,

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    September 29th in stores. The price, Mac OS X costs the same $129 that we

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    announced it at, but if you already own Mac OS X and you want us to ship you a

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    new disk, it's not a small release we can download over the internet, we've

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    changed so much stuff that it's a CD. You can get that CD if you already own

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    Mac OS X for $19.99 by going to the Apple store, going to any dealer, we'll be glad to ship you one.

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    Or you can go to your dealer and get a free upgrade to Mac OS X starting this Saturday

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    for the next month. It's good through the end of October. You can get a free upgrade.

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    You can walk out with a disc or a package in your hand, take home. You can bring your

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    portable in and upgrade right on the spot it's free to all Mac OS X owners so

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    Mac OS X dot one major major upgrade if you're a 10 user you're gonna love this

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    if you're not a 10 user now is the time to become one this is the mainstream

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    release we are now beyond the early adopters this is the release that

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    everybody's going to end up using and we're extremely proud of it so here we

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    are at 6 o'clock what's going to happen over the next three months get us to 9

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    o'clock or the end of this calendar year one simple thing and that's

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    applications there's already about 1500 app shipping for Mac OS X but some of

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    these are shareware apps some of these are not the most important apps we use

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    every day and most of the important apps we use every day are going to ship Mac

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    OS X native in the next three months before the end of this year. Possibly the

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    most important Mac OS X app, the single most important, is Office for Mac OS X.

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    Microsoft has announced that they are going to be shipping Office for Mac OS X

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    in November. This is a totally rewritten Office. It does not work on 9. It is a big

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    advance over the 9 version. It only runs on 10 and I have to say I think they

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    have done a spectacular job we have some betas at Apple it is fantastic I think

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    they could end up being the poster child for here is what a great Mac OS 10 app

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    looks like this is the icon for word will strange but we'll get used to it

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    this is word 10 for Mac and Microsoft's doing a great thing starting today I

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    I believe it's at noon. You can test drive Word. You can get a copy of Mac OS 10.1.

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    You can get a free download of Word from Apple's site or Microsoft's site and actually test it on Mac OS 10.1.

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    And it's worth doing. It's a really great app. But the whole suite is great.

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    And we think when Office ships this November, it's going to be the number one selling Mac OS 10 app,

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    the one that everybody wants.

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    I think you're going to be very pleased with it.

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    So apps are what we are now focused on

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    through the end of the year.

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    You're going to see lots of apps coming out.

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    The floodgates are going to open.

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    And I think by the end of this year,

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    we're going to be in very good shape.

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    We'll have another three months to go to get the laggards in

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    and to complete the transition to Mac OS X by early next spring.

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    We think we're on schedule to do that.

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    And we have the confidence of Mac OS 10.1 behind us now.

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     So, to focus on Mac OS 10.1, to show you how great this is, I'd like to invite Phil Schiller,

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     one of my colleagues and our Vice President of Worldwide Product Marketing up on stage, and Phil,

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     let's hear about Mac OS 10.1. Thank you very much.

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     Thanks, Steve. Thanks.

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     Good morning, everyone. Thank you so much for joining us this morning and choosing to

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     to come here. Today is a great day because together we can launch the newest product

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     from Apple, Mac OS X version 10.1. So the remainder of this keynote, I'd like to spend

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     our time talking about 10.1, telling you about some of the great features in this product,

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     show you some things you probably haven't heard of, certainly haven't seen before, not

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     only on Mac OS X but on any operating system, and also show you a few of the really great

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     apps that are becoming available for macOS 10. Now to start I just want to review very

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     briefly some of the overarching goals we have for 10 and you'll see through this and what

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     we talk about later how macOS 10 version 10.1 has really achieved a number of these important

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     goals. Well first and foremost we know that when you make a great operating system it

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     can last a long time but it's it'll be with us and the big

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     of the computer that we all love and want to run. In fact, the last version of

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     macOS has taken us through 17 years and has evolved greatly over that time. So if

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     we do a great job with macOS 10, this operating system will be with us for a

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     decade or more. And as Steve said, we're trying to build together the stability,

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     the industrial strength, crash-free protection of Unix and marry it with a

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     remarkably easy to use, fun and friendly product that we all know and love as the