Macworld 2004 San Francisco
Transcript
Machine transcript in the original language. It may contain errors. Select a timestamp to play that moment.
Good morning.
Good morning.
Thank you.
Welcome to Macworld 2004.
Thank you for coming this morning.
You know, we've got over, I just checked,
we have over sixty thousand viewers connected with broadband to the webcast
right now coming in from over a hundred countries so uh... howdy out there
we got some fun things we got some fun things to announce this morning and now
it's always hard for me to hear up here on stage so if you guys could let me
know how you feel about stuff when we announce it that'd be great
So I want to start off with this. This is called boilerplate.
It's what we put on the bottom of our press releases and everything else.
It's how we talk about ourselves.
And it says Apple ignited the personal computer revolution in the 70s with the Apple II
and reinvented the personal computer in the 80s with the Macintosh.
And I want to focus on the second half and really focus on this word reinvented.
It's hard for those of us...
There are some people in the audience who were born after 1984 here.
So it's hard if you weren't there to remember how things were in 1984 when the Mac came out, which is 20 years ago this year.
People were using command line interfaces. It was very weird.
And the Mac came out and changed everything.
with its graphical user interface it was it was literally a decade ahead of anything else
and it was a computer for the rest of us those of us who didn't want to learn computerese and
this is I pulled the first brochure that we did from the Mac and it was really startling that we
had to go through and teach people like what a mouse was nobody ever seen a mouse we made the
world's first low-cost mouse and got it out there people thought what is that we
had to teach people what pointing and clicking was what cutting copying and
pasting was these were totally virgin concepts out there and again what people
were used to was this strange thing and they got used to the Mac pretty fast
even some developers we know
and so the hardware was also pretty miraculous for its day it was the
industry's first 32-bit processor so Apple was the first company to bring
32-bit processing to the PC industry and now we're the first to bring 64-bit
processing with the G5 this was the original Mac team that did a lot of the
work
i can't be just came from my own file because it kind of proves that we were
once young
so that was the original mac and days before we introduced
the mac we ran an ad
This ad was only run on paid television one time.
But it has become widespreadly acknowledged and routinely voted as the best ad ever made.
And so I thought I would run it to start our Macworld here today.
Let's go ahead and run it.
purification
we have created
for the first time in all history
a garden of pure
ideology where each
worker may bloom
secure from the pests
a very contradictory force
a purification of force
is more powerful
weapon than any fleets or army
on earth
we are one people
with one will, one resolve
one cause
Our hands shall talk themselves to death, but we will have them with our own compassion.
We shall prevail.
I'm going to be able to prepare. I'm going to be able to introduce.
And you'll see why 1984 won't be able to do the dream of the world.
Thank you.
We couldn't help ourselves.
Hey, you know, today with us is Lee Clow,
who is the driving force behind creating this original 1984 commercial stand-up.
Lee, there he is right there.
So, 20 years.
This is the 20th year anniversary of the original Mac.
And we're going to make something of this year.
We are working on some incredible new products for this year.
It's going to be a great Mac year.
We've got some wonderful things that we'll announce throughout the year
that I think you will love as much as we do.
it's going to be a great 20th anniversary year of the Macintosh.
Now, to start it off, we want to give you all our first 20th anniversary product,
which is a poster.
So you can pick one of these up at the booth after the keynote.
Now, let's start in with Mac OS X.
When the Mac originally revolutionized our industry, reinvented our industry,
It did so because of the Macintosh operating system, the first graphical user interface.
And Apple was 10 years ahead of the rest of the industry.
Well, we're getting there again with Mac OS X.
We are now out ahead of the rest of the industry with the world's most advanced operating system again.
Microsoft's copying us again. It feels great.
And so Panther is the fourth major release of Mac OS X in three years.
And of course, Mac OS X is based on Unix.
Panther has over 150 new features in it. We introduced it last year and it's done great.
Some of the features people love are Expose. You know, we've made it really easy to run a bunch of apps.
They're all protected. You can have a zillion windows open, but how do you find something?
And now Expose gives you a way to find it instantly.
And we're finding that people are using this feature like crazy and really loving it.
iChat AV, text chat, adding audio chat and now video chat to iChat.
And we're finding people are using this like crazy.
The new Finder has been very well received, and I think it's the easiest to use Finder we've ever shipped.
Fast user switching has been a real hit.
And these are just a few of the features that we've added in Panther.
And so what's it all added up to?
Panther's been a huge success for us so far, and we now have over 9.3 million active Mac OS X users.
And that is approaching 40% of our installed base.
40% which is huge. Let's take a look at how that's grown in the last two years.
You can just see what it looks like right here. And we're going to cross 10 million active users this quarter.
Now what does this mean? What this means is we embarked on something really hard three years ago.
Which was to change our operating system. The last time Apple did that was in 1984.
Going from the Apple II operating system to the Mac operating system.
we tried to do this three years ago and you know what we've pulled it off
the transition is basically now over we made it
this is not easy Microsoft's done it once before when they went to win 95 and
they're gonna try to do it again in
2000 and whatever with Longhorn it is really hard and takes many years
this is the fastest operating system transition on record
that we know of were forty percent of install base has moved over to a new
operating system in three years
and we're very very happy and very thankful we now also have 10,000
native apps on Mac OS 10 and look at the slope of that curve
its accelerating and there's some neat new apps being announced here today
a bionicle from Lego and THQ which is a great app is being announced here today
Macromedia is announcing a new version of Director MX which is a really important
app on top of 10