Apple WWDC 2004
Transcript
Machine transcript in the original language. It may contain errors. Select a timestamp to play that moment.
Welcome to San Francisco.
Welcome to San Francisco and Apple's 2004 Worldwide Developer Conference.
We're really happy to have you here.
There are 3,500 registered developers here.
That's a 17% increase over last year.
Thank you.
We've got developers here from all over the planet,
from 44 different countries, countries I didn't even know existed.
There are developers here from, so it's really great.
And we've got 200 sessions here over the course of this week for you
on everything having to do with OS X,
both the current stuff and the new stuff you're going to hear about today.
So we really hope you take advantage of all these sessions
and learn about some of the great stuff that we've been working on
like crazy since the last time we met here last year.
So I want to give you a few updates,
and then we'll get into the heart of the matter today.
First thing I'd like to talk about is Apple Retail.
You know, we started three years ago.
We opened our first store three years ago last month.
and today we have 80 Apple retail stores.
Now this is pretty great, but it's really great for you guys
because we've got 20 million customers a year going through these stores,
20 million visitors a year looking at our collective products.
and we sell a quarter billion dollars of third-party products like yours every year now.
So if you've got a great product and we're not carrying it in our store, we're both losing.
And let's talk because we're selling over a quarter billion dollars worth of products like yours in our stores every year now.
These are some of the stores we've opened since the last time we've met.
This is Chicago on the Miracle Mile, downtown Chicago.
We've opened a lot of stores and malls that look like this all across the country.
Here's a store about 20 miles from here in Walnut Creek that we opened since we last met.
Here's our San Francisco store. This store is three blocks from here.
So I hope you have a chance to visit it while you're in town. It's a great store.
And here's our Tokyo store. This is sitting on the 50-yard lines of the Ginza in Tokyo.
Six-story store.
So that's a little bit of what we've been up to with Apple Retail since the last time we met.
Now I'd like to talk about music.
I hope you're all familiar with the iTunes Music Store.
The iTunes Music Store has a 70% market share of legal downloads.
And we started off in the U.S., but a few weeks ago we introduced in the U.K., Germany, and France.
We got off to a stunning start there.
We're now the largest online music service in Europe, our first week there.
And all of these countries represent about 62% of the global music sales.
So we're doing really well, and we're thrilled to be in Europe.
So we're clearly the most popular place to buy music online.
We've been spending a lot of time also thinking about the most popular places that people want to listen to music.
And, of course, there's the computer, and we support up to five of those with music you buy off the store.
And, of course, there's iPods, the number one portable digital music player in the world,
with over 50% market share as measured by units,
even greater as measured by revenues.
And then we've been focusing a lot on the living room.
A lot of people want to play the music that's in their computer
on their stereo, as an example.
And we introduced a product a few weeks ago called Airport Express
with a collection of technologies we call AirTunes.
This is rendezvous for finding the stereo.
And this is it.
This is an 802.11G base station built into a power brick.
You just plug it into the wall, and it's got Ethernet to hook to your broadband connection.
It's got a USB port to hook to your printer, so you can print wirelessly from your notebook right on your inkjet printer.
And it also has audio out, both analog and digital.
It's got analog audio output.
It's got digital audio output on a fiber optic cable, so you can plug it right into the toss link of your stereo.
Get 5.1 surround sound if you want.
It uses lossless data compression over the airwaves so you lose no quality.
And it's encrypted so the labels like it.
And it is seamlessly integrated into iTunes. This is the key.
And so now, if you've got a computer in one part of your house, let's say your den,
and you've got a stereo in the living room, they can automatically find each other
and you can stream music from your computer to your stereo,
to your Airport Express base station and then into your stereo.
If you've got another
stereo in the kitchen, no problem, just select it and you can stream music to it as well.
If you've got a PC in your office, let's say, you've got a portable PC, again, it works the same way as long as it's running iTunes,
it's got all the technology in it to be able to use Airport Express.
Now, the beauty of this is that it's linked in intimately with iTunes, so when iTunes detects any Airport Express
with its audio output jack plugged in,
it automatically puts a pop-up menu on the bottom
that says computer,
since you're normally listening to your music on your computer,
but you can pop this up and pick any other bass station
that you can give any name to, like living room or home theater,
and stream your music automatically to that computer.
There's no setup, there's no configuration, there's no nothing.
Airport Express with Airtunes,
for Mac or PC, ships next month for $129.
So with Airport Express,
We think we've got the living room covered.
So that's pretty cool.
But another place we listen to music a lot is our automobile.
And just last week, a week ago, we introduced the first big breakthrough in how to mate pod with car.
And that was with BMW.
and they announced that for their 3 Series, their entire 3 Series, their X5, their X3, their Z4, and their Mini Coopers,
we are now offering a solution together which is terrific to mate your iPod to your car.
Here's what it's like today.
You know, you get an adapter.
It works.
You get an adapter with your iPod, and then you plug it in through a cassette adapter or whatever you can.
We want to eliminate all this.
And the way we do it is with a special adapter that you can get factory installed, or dealer installed, excuse me.
And it just puts a cable right in the glove compartment that you plug right into your iPod.
And that single cable provides power to the iPod.
It takes the audio out and puts it through the stereo, and it provides control.
And you tuck your iPod safely away in the glove compartment, and you control the music through your steering wheel.
Your volume control, previous song, next song, previous playlist, next playlist, all through the steering wheel.
and this is terrific.
And you see the song on the display.
So this is a really great first start
and we think there's a lot more coming
to mate iPod with car.
Now, so you guys can have some fun.
We got BMW to bring a bunch of their cars here.
They're going to be out in the lobby.
You can hop in them.
You can't drive them,
but you can hop in them
and check out the iPod
at your leisure in the lobby.
So we think we've got the most popular places now
to listen to music