Steve Jobs introduces the iPod Shuffle Mac Mini Macworld SF 2005
Transcript
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Good morning. Thank you. Thank you. Thank you very much. It's great to be here. So we've got a lot of great stuff for you today.
A lot of firsts, too.
One of which is this is the first Macworld we've ever used HD projection.
It's incredible. Wait till you see it.
You can wonder why.
So let me start off with a few updates, and then we're going to get into the heart of the matter today.
First, I'd like to start with Apple Retail.
Just give you a brief update on Apple Retail.
We opened our first store a little over three and a half years ago.
And we now have 101 Apple retail stores around the world.
And our retail stores are now hosting over a million visitors a week.
A million visitors a week.
That's 20 Macworlds a week around the world.
Isn't that incredible?
And the latest store we've opened, the most recent store we've opened, is London.
It is our largest store to date.
And if you haven't seen it, I just want to show you a few pictures.
We're really proud of it.
It's in a building that's owned by the Crown.
And it's been recently restored, and we got the prime position,
and it is spectacular.
This is street level, this store.
Isn't that incredible?
Here's the inside of it.
Looks very familiar, only larger.
And it's in one of the greatest spots in London. If you know London, it's on
Regent Street right next to Oxford Circus. So it has become
in its first quarter of operation, we opened it right around Thanksgiving,
our second highest grossing store
in the world. So we are just thrilled to be over in Europe and we'll be opening
some more stores
in England later this year. So that's a brief update on retail.
Now I'd like to give you an update on
the iMac. We launched the new iMac
last in September and it is the world's
most beautiful desktop computer.
The engineering in this thing is magnificent.
It puts the entire computer right in with the display
and it just gets rid of all the cables, it gets rid of all the extra
boxes and all the extra shapes to hold the computer. It's just gorgeous
and it comes in two sizes as I hope you know, 17 inch and 20 inch.
20-inch, and we've gotten the best reviews on this new iMac that we've ever gotten for
any product. Here's Walt Mossberg from the Wall Street Journal who said it in three lines.
I'm writing these words on the most elegant desktop computer I've ever used, a computer
that is not only uncommonly beautiful, but fast and powerful, virus-free, and surprisingly
affordable. Now, the Detroit Free Press said it more succinctly.
The new G5 iMac is the finest personal computer I've ever used hands down.
Nothing comes close.
But the award for the most succinct goes to PC Magazine, who said it best.
Five out of five rated.
Now, again, the new iMac is just stunning.
If you haven't seen one in person, I'd suggest you go to an Apple store,
an authorized reseller and take a look at one. They are just fantastic computers. And I'm very
pleased to report to you that the new iMac in its first full quarter of shipping last quarter
has become the most popular Mac we make. It became our highest selling Mac last quarter.
So, what's next? I'd like to talk about Mac OS X. Now, Mac OS X is the world's most advanced
operating system. And our current release is Mac OS X Panther. It's the fourth major release of Mac OS X.
And Panther has been an awesome release for us. It has been the most successful OS release in our
company's history. We have over 12,000 applications running on Mac OS X. And because of Panther,
we've been able to complete the transition to Mac OS X with over 14 million active users. So Panther
has been phenomenally successful for us. So what do you do after this? What's next? Well, what's next
is this. Mac OS X Tiger. Mac OS X Tiger is the...
fifth major release of Mac OS X and we are on schedule to ship it the first half of this year.
It's got 200 new features in it. It is an amazing release and we don't have time today to go through
all the features. If we did, I'd love to tell you all about Unix, how it's the number one Unix
in the world, how any process can address 64 bits of memory, a whole bunch of things there.
I'd love to tell you a lot about how we're an even better Windows client,
work even better with Windows servers,
about some of the great technologies in Tiger,
like Core Image, which is a whole floating point image processing library
built right into the OS,
about .Mac syncing,
where you can automatically sync a lot of things in your OS
with the other Macs that you own if you're a .Mac subscriber,
about Safari RSS,
which adds automatic RSS detection and RSS viewing
right into Safari and other apps like Automator which take a lot of routine tasks and bundle
them all together and make it even easier to do very cool things.
But we don't have time for all that today.
So I've picked a handful of features that I'd like to show you in Mac OS X Tiger.
And the first one and the most important one is Spotlight.
Spotlight is our search technology that's built right into the core of Mac OS X Tiger.
and it allows you to find anything on your system.
Documents, images, appointments and calendars,
things in PDF files, bookmarks, anything.
Emails, contacts, you name it.
And you can find it almost instantly.
And the way it works is you have a little spotlight icon
up in the right-hand corner there.
And you click on it and you get a search field.
And you type in something and you get a menu
with the top hits right there.
what it thinks you're looking for. But if you want to see more, you just hit return
and you get the spotlight window right here. And it gives you the top five of everything.
If there are five, you can see the rest of things if you want.
And it's incredible. And you can find stuff in your system
you didn't even know was there. It's amazing. Now, we previewed this
to our developers last spring. And since then, there have been
a few spotlight wannabes that have shipped. Desktop tools.
One from Google looks like this and one from Microsoft, the MSN search tool that looks like this.
And they're great, but they're nowhere near as good as Spotlight.
Now, why is that?
Because when you build it in to the core OS, you can just do things that you can't do with a tool sitting over to the side.
Now, how is Spotlight better than these?
Well, of course, it's from Apple, so it's far nicer and it has a much better user interface.
But it goes much deeper than that.
Because the OS can let Spotlight know when something changes,
it instantly updates when things change.
You don't have to run another search.
You don't have to wait 10 minutes.
You can be looking at a result.
It'll change right in front of you if the underlying files change
because the OS can notify Spotlight that that's happened instantly.
And it means we can integrate it right into the OS and our apps.
So we can put spotlight technology right in our applications,
which you can't do with a tool on the side,
and our developers can build it into their apps.
And we have over 100 developers building spotlight into their apps,
including developers like Microsoft.
So it's fantastic.